South Bay BMW Awarded Highest Honors From BMW of North America

"2011 Center of Excellence" focuses on customer satisfaction, outstanding brand representation, and operational excellence.

Mar 04, 2011, 12:00 ET from South Bay BMW

TORRANCE, Calif., March 4, 2011 /PRNewswire/ -- BMW of North America, LLC announced the names of its top performing Centers in the U.S. This year, only thirty-two Centers nationwide were awarded the "2011 Center of Excellence". The honored Centers were selected on the criteria of high customer satisfaction, outstanding brand representation, operational excellence and profitability.

South Bay BMW is one of the honored Centers, and is one of only seven Centers in the high volume category and the only Center in the highly competitive Los Angeles market. This marks the second time in three years that South Bay BMW has received this prestigious honor, cementing their reputation as one of the top-performing BMW Centers in the country.

Peter Boesen Jr., Vice President/General Manager of South Bay BMW, reflects how thrilled he and his team are stating, "Our excitement derives from the award confirming that our customers are receiving the highest possible level of service we strive to deliver. Under some of the most challenging times, we have been tested and I am even prouder of our achievement this year than I was before. Repeating is always so fulfilling!" He goes on to say, "We are achieving our mission here at South Bay BMW and BMW's mission to 'Deliver Joy and The Ultimate Experience.' We offer a very large and humble Thank You to our valued clients."

Peter Miles, Executive Vice President of Operations, BMW of North America, LLC highlights the importance of the honor, stating, "The Center of Excellence program rewards the BMW Dealers who excel in their key business metrics," and continues, "This year's 32 winners are the ultimate performers who represent the best of the BMW brand and we are proud to have them representing the brand."

South Bay BMW is Los Angeles County's #1 BMW Dealership. As one of the largest dealerships in the Western Region, South Bay BMW features the ultimate selection of new and pre-owned vehicles, competitive pricing, the largest service center in Los Angeles County, an exclusive VIP program, and some of the highest customer satisfaction ratings in the nation. For more information, please visit