South Korea Buy Now Pay Later (BNPL) Markets and Investment Opportunities Report 2021-2028 Featuring Naver Pay & Kakao pay

DUBLIN, Oct. 13, 2021 /PRNewswire/ -- The "South Korea Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook - 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics" report has been added to ResearchAndMarkets.com's offering.

BNPL payments in the country are expected to grow by 68.4% on annual basis to reach US$ 5,431.6 million in 2021.

In South Korea, consumers are increasingly adopting digital payment methods such as e-wallets and buy now pay later (BNPL) schemes. This growing adoption of digital payment services, including the deferred payment method, is similar to global trends. Notably, the increasing adoption of BNPL services among consumers in South Korea can also be attributed to the country's high credit card penetration rate. 

A few financial technology companies are offering consumers and merchants a deferred payment option in the country. From digital wallet providers to the e-commerce giant, businesses are offering consumers a chance to split their purchases in equal monthly installments in the country.

Digital wallets such as Naver Pay and Kakao pay both offer deferred payments services for South Korean consumers. These digital wallets have a large user base, and therefore, have experienced increasing adoption for their BNPL products. Apart from these digital wallets, e-commerce companies such as Coupang have also launched their deferred payment service for consumers. While it is still in its pilot stage, the full-scale rollout of Coupang's BNPL service is expected to disrupt the deferred payment industry in South Korea.

Moreover, in August 2020, the South Korean government considered stretching the deferred payment limit for an online platform like Naver Pay and Kakao Pay to US$830 (1 million won) from the previously set limit of 300,000 won to 600,000 won. The increase in the pay later limit is expected to boost deferred payment services in South Korea.

Medium to long term growth story of BNPL industry in South Korea remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 29.1% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 3,224.5 million in 2020 to reach US$ 32,536.1 million by 2028.

Reasons to buy

• With valuations of financial technology platforms, which are offering deferred payment services, reaching new highs in the midst of the global pandemic, FinTech providers in South Korea have also started offering BNPL products for consumers in the country. For instance, in April 2021, Naver Financial announced the launch of its pilot BNPL service dubbed as Naver Pay post-payment service.
• In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
• Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.
• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.

Scope

South Korea BNPL Market Size and Spending Pattern

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

South Korea Buy Now Pay Later Market Share Analysis by Key Players

• Naver Pay
• Kakao pay

South Korea Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast

• Online Channel
• POS Channel

South Korea Buy Now Pay Later in Retail Shopping: Market Size and Forecast

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

South Korea Buy Now Pay Later in Home Improvement: Market Size and Forecast

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

South Korea Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

South Korea Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

South Korea Buy Now Pay Later in Education: Market Size and Forecast

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

South Korea Buy Now Pay Later in Automotive: Market Size and Forecast

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

South Korea Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

• Buy Now Pay Later Sales Uplift by Product Category
• Buy Now Pay Later Spend Share by Age Group
• Buy Now Pay Later Gross Merchandise Share by Income
• Buy Now Pay Later Gross Merchandise Value Share by Gender
• Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

For more information about this report visit https://www.researchandmarkets.com/r/50u59s

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