SYDNEY, Dec. 11, 2012 /PRNewswire/ -- Following the company's statement on 10th December, Southern Cross Austereo (SCA) today advises that after careful consideration it has resolved to resume advertising on 2Day FM effective Thursday 13 December, 2012.
All profits from advertising on 2Day FM until the end of the year will be donated to an appropriate fund that will directly benefit the family of Jacintha Saldanha. A minimum contribution of AUD$500,000 will be made. SCA today reiterates its deep regret for what has taken place in these tragic and unforeseen circumstances and offers its condolences to the family of Jacintha Saldanha.
SCA Chief Executive Officer Rhys Holleran said, "We are very sorry for what has happened. It is a terrible tragedy and our thoughts continue to be with the family. We hope that by contributing to a memorial fund we can help to provide the Saldanha family with the support they need at this very difficult time. The Company today reiterates that it is deeply saddened by this tragic and unforeseen event and offers its condolences to the family of Jacintha Saldanha."
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SOURCE Southern Cross Austereo