Soxxy Guarantees XOXO This Valentine's Day in Video Short Featuring Socks, Sex and Sassy-Pants
New women's sock brand launches a cheeky, romantic 60-second video on www.soxxy.com
NEW YORK, Feb. 14, 2012 /PRNewswire/ -- Sarah Stabile, the inventor of Soxxy non-slip ankle, knee and thigh-high socks, has changed the face of the women's sock industry. Imagine wearing a pair of thigh-high socks that don't fall down or bunch? That day has finally come thanks to Soxxy's patented B3 Grip. X's and O's applied to the inside top rim ensure your legs will be hugged and kissed all day long.
In celebration of Valentine's Day, Soxxy releases the first in a series of viral videos. The :60 second spot features a young, romantic couple celebrating Valentine's Day with champagne and strawberries. Flirting leads to kissing, leads to disrobing ... the boyfriend is stopped in his tracks when he comes face to face with the impenetrable Xoxo grip on the inside of his girlfriend's grey thigh-highs.
A quick examination of her Soxxy thighs reveals four rows of grippy silicone X's and O's. Eyes lock, the girlfriend grins, and with a shrug from her boyfriend, they carry on with socks securely in place -- Soxxy style!
"As a start-up, we're focused on cutting through the clutter to gain market share, distribution, create buzz and communicate what Soxxy is," said founder Sarah Stabile. "I'm a marketer at heart. Working with entrepreneurs/brands like Richard Branson, Virgin America, Ian Schrager, Levi Strauss & Co., SKYY Vodka, Air New Zealand, AirAsia, Don Q Rum and Panasonic helped prepare me for this moment."
Sarah Stabile created Soxxy non-slip socks out of the necessity for socks that don't slip or bunch. This problem-solving product was conceived on Stabile's walk to work. Fed up with socks that slipped, Sarah took matters into her own hands. Now, with over 40 styles in 3 lengths, Soxxy's patented B3 Grip will never let you down. Visit us online at www.soxxy.com.
Facebook: facebook.com/SoxxySocks
Twitter: @TheSoxpert
Pinterest: pinterest.com/thesoxpert/
Blog: soxxyxoxo.wordpress.com/
Soxxy Valentine Xoxo Video Credits:
Creative Director: Sarah Stabile, B3 Accessories and Hi-Impact Communications
Director: Rob Meyer
Director of Photography: Bobby Webster
Production Assistants: Jenny Kern, Nicole Kroese
Music track: "A Lady's Secret" Perfect Housewife by Henrik Wikstrom
Models: Kait Gardner and Douglas Drummond
YouTube: http://youtu.be/1QT6zSPe_sU
Vimeo: https://vimeo.com/user8165447
Website: www.soxxy.com
Media contact:
Jennifer McHugh
212.206.0446
[email protected]
This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.
SOURCE Soxxy
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