BURBANK, Calif., May 25, 2011 /PRNewswire/ -- In observance of Memorial Day 2011, Southern California's fastest-rising Spanish-language radio station, Exitos 93.9 FM (KXOS) is leading a campaign to recognize Latino troops and veterans with a special weekend-long broadcast, May 27 – 30.
Exitos' Memorial Day: Honor y Orgullo Latino (Honor and Latino Pride) is an on-air, online and social media campaign, encouraging the public to participate and honor family and friends in the services with on-air dedications and by posting photos of loved ones in uniform on the station's Facebook "Wall of Honor" page.
The station will kick off the weekend-long programming on Friday, May 27 with a special two-hour morning broadcast that includes on-air military guests and interviews with leading local elected officials.
On Memorial Day, the station will broadcast from the 64th Annual Memorial Day observance at the Mexican-American All Wars Memorial in Los Angeles, CA, one of the largest Latino observances in the city.
"This is a first in Spanish-language, if not all radio broadcast history," said Barrett Alley, KXOS station general manager and chief operating officer. "It's a very meaningful way for our station and listeners to publicly thank the many brave Latino men and women who have answered our country's call to service."
Among the dignitaries participating in the program are: Congresswoman Loretta Sanchez (CA-47); Congressman Xavier Becerra (CA-31); Senator Kevin de Leon (CA-22); Assembly members Ricardo Lara (CA-50), Gil Cedillo (CA-45) and Norma Torres (CA-61); and Los Angeles City Council members Tony Cardenas (CD-6) and Jose Huizar (CD-14). Celebrity participation includes Flex, Adrian Bellini, Tito Puente Jr., and others.
About Exitos 93.9 FM
Exitos (KXOS) is operated by Grupo Radio Centro, created in 1946 by Francisco Aguirre Jimenez who built 11 stations in Mexico City, Guadalajara and Monterrey. Today, GRC owns and/or operates 14 stations in Mexico, with 11 located in Mexico City. The company also transmits programs via satellite to the largest Mexican cities through 108 affiliates. GRC is the only Latin America company in the New York Stock Exchange (NYSE:RC).
SOURCE Exitos 93.9 FM