AMSTERDAM, April 4, 2012 /PRNewswire/ --
SPAR International is offering lucky winners the once-in-a-lifetime opportunity to travel the world and report back on SPAR in countries all over the globe - 14 countries in 4 continents in 4 months!
The See the World with SPAR http://www.seetheworldwithspar.com campaign is a truly exciting concept in keeping with the spirit of the SPAR brand.
The video outlining the application procedure can be seen here http://www.youtube.com/watch?v=90qiEh9X38c
Through this first SPAR International social media campaign, individuals are encouraged to enter a competition to win a trip and travel to SPAR countries, report back and blog about their experiences.
The campaign will initially be open to participants from six SPAR countries - South Africa, Slovenia, Norway, Italy, UK and Ireland, where one from each country will be invited to report about SPAR's presence in different cultures and communities via social media.
Aimed at 18-35 year olds, applicants must submit a video illustrating why they are the ideal reporter. The applicants achieving the highest scores through intensive activation of social media networks will enter into the final pool of potential winners. Each country will then run an assessment session reviewing the videos and select two candidates to go to Amsterdam for the final stages. Winners will then be announced. The video application stage will run until 18th May so visit the site and enter now.
SPAR International Marketing Director Tobias Wasmuht said: "SPAR is such a unique and exciting organisation providing an opportunity to meet all the people who play a role in the development of the brand. This includes independent retailers, the distribution partners, local growers and of course also our suppliers.
"The competition particularly suits graduates in the current job market, and would mark an amazing, unique start to their career.
"The cooperation of six SPAR countries makes it possible to offer such a great opportunity. Present in 35 countries, SPAR offers incredible conditions for this campaign. Finalists will get an opportunity to blog about their experiences from diverse parts of the world for example from the West Coast of Ireland to John O'Groats to Lands End in the UK, from the Arctic Circle of Northern Norway, to the townships of South Africa, from Ljubljana Castle in Slovenia to the Gold Coast of Australia!
"A host of exciting assignments await the contestants, each designed to give them the opportunity to present their reporting abilities and to be part of the SPAR community," he said.
"We are delighted to be able to launch our first truly international social media campaign and bring this opportunity to roving reporters from around the world."
The campaign will be run both in store and digitally, with Facebook set to be a major driver of the activity.
Further information is available on these websites
The video outlining the application procedure can be seen here
The worldwide SPAR organisation is comprised of over 12,000 stores in 34 countries on 4 continents and meets the needs of over 10 million consumers every day.
Notes to editors:
See The World with SPAR has already received phenomenal interest in the countries where it has launched:
Norway: The job ads received 120,000 clicks in two weeks and the campaign has been picked up by the country's biggest on and offline newspaper VG.
Slovenia: The biggest blogger in the country has written about the campaign and a TV ad is currently airing on MTV. It is also advertised on billboards and there are other PR activities running.
In total, the campaign has received 16,000 unique visitors in two weeks and the number is increasing daily.
Penny van der Kaars