Spare Backup Sees Dramatic Improvement in All Metrics of Cloud Launch With U.K. Partner After Enhancements and Website Redesigns are Deployed

-Offer activation take rates improve by 70%

-Download rates improve by nearly 300%

-Spare now anticipates acceleration in revenue growth beginning in the third quarter should this pattern continue

Jun 10, 2010, 06:15 ET from Spare Backup, Inc.

PALM DESERT, Calif., June 10 /PRNewswire-FirstCall/ -- Spare Backup today announced that it is seeing a dramatic improvement in all metrics of its cloud launch with its major U.K. distribution partner after deploying software enhancements and web redesigns.  Spare and its U.K. partner made the modifications based on feedback from the initial user base, as well as comments from focus groups conducted by both parties. The design improvements include a simpler sign up process that both automatically downloads to the client's mobile, through an "sms" message, and also backs up onto the client's computer. Additionally, the entire user experience at the cloud hub website has been enhanced in both functionality and ease of use.

Tangible results in the offering metrics include a 70% improvement in the activation rate, measured by the percentage of individuals receiving the offer who go to the site and set up a password account, and a nearly 300% increase in individuals downloading the cloud based technology, measured by the percentage of individuals that have activated.

Spare intends to closely monitor the backup usage rates over the next 90 days, as it is anticipated there will be a marked increase in usage.  Should that usage increase in line with the rapid expansion in activation and download rates, Spare believes this may lead to an acceleration in revenue growth beginning in the third quarter of this year.

Spare Backup is the first totally automated online backup and content management service that intelligently selects, secures and stores files without any user intervention.

Commenting on the announcement, Cery Perle, CEO of Spare Backup, stated, "We are extremely pleased with the initial data we are seeing from the launch of these enhancements.  We listened to the comments from our U.K. partners, users and focus group members, implemented a number of their suggestions, and it is initially paying off with significant increases in some key measurements that we believe may lead to a surge in overall usage.  We are more optimistic than ever that our decision to work with our current partners and distributors was the right one and will lead to a strong resurgence of growth in the quarters to come."

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About Spare Backup, Inc.:

Spare Backup, Inc. specializes in helping consumers, small office/home office users and small to mid-sized businesses protect their computer data quickly, automatically and cost-effectively. The company's flagship Spare Backup product is the first totally automated online backup service that intelligently selects, secures and stores files without any user intervention, automatically backing up documents, email, music, photos and other PC files on a continuous basis or according to the schedule of the user's choice. The company is headquartered in Palm Desert, California.

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SOURCE Spare Backup, Inc.