SEATTLE, Nov. 12, 2020 /PRNewswire/ -- Make some room on the shelves for the newest addition to the hard seltzer line up, Sparkling Ice Spiked™. Available starting November 2020, the new Sparkling Ice Spiked is a full-flavored hard seltzer with 4% alcohol, zero sugar, 1g carbs, only 80 calories, and is gluten free.
Infused with deliciously satisfying blends of natural fruit flavors, Sparkling Ice Spiked is available in 12 oz. slim cans in a variety twelve-pack featuring four refreshing flavors: Cherry Lime Cooler, Lemonade Refresher, Ruby Fizz, and Strawberry Citrus Smash.
The hard seltzer brand was first introduced to consumers in August 2020 as part of the brand's soft launch in test markets across the U.S. The newest product to hit shelves will reflect a new, eye-catching packaging update featuring a sleek and modern design and enhanced logo based off learnings from the soft launch.
"We are thrilled to introduce a new alternative to the adult beverage world that delivers the taste our consumers are looking for while shattering the expectations of what everyone has come to expect from hard seltzer," said CEO of Sparkling Ice Spiked, Chris Hall. "With full flavor and zero sugar, we're confident that the new Sparkling Ice Spiked will satisfy your hard seltzer cravings and quickly become your go-to beverage for everyday entertaining, outdoor grilling, and weekend escapes."
Along with the product launch, the team behind Sparkling Ice Spiked is also launching a nationwide sales and marketing campaign. The campaign will come to life through in-person and at-home activations, including in-store POS and holiday promotions, earned media outreach and mailers, influencer programming, targeted digital media and banner ads, paid social, and more.
Sparkling Ice Spiked hard seltzer is made with zero sugar and combines sparkling water, real fruit flavor, and 4% alcohol made from cane sugar. With only 80 calories, Sparkling Ice Spiked offers a full-flavored ready-to-drink hard selzter in four satisfying flavors: Cherry Lime Cooler, Lemonade Refresher, Ruby Fizz, and Strawberry Citrus Smash. Sparkling Ice Spiked is based in Preston, Washington, with products available at select retail locations nationwide.