ATLANTA, April 29, 2014 /PRNewswire/ -- Sparks Grove, the marketing strategy and creative division of global consultancy North Highland, is pleased to announce the hire of Russell Heubach to lead creative responsibilities across multiple accounts and help reinforce its innovative business model. In his new role as Executive Creative Director in the New York City office, Heubach will drive results for clients across marketing, strategy, and creative execution.
"Russell brings an illustrious conceptual and strategic background to our firm and is incredibly well-respected in the Advertising world," said Minsoo Pak, Chief Creative Officer. "We are excited that someone with his background and industry recognition chose Sparks Grove. His addition to our team really extends our unique agency model."
Heubach has a background spanning multiple agency leadership roles and geographies. Most recently at mcgarrybowen in New York, he was instrumental in bringing on Burger King and his work on Verizon Wireless helped the firm win Agency of the Year from both Advertising Age and Adweek. Heubach honed his craft at agencies like The Martin Agency in Richmond and JWT and DDB in Chicago before moving to Australia, where he spent nine years, including a role as a creative group head for Publicis Mojo in Sydney. After Australia, he moved to Dubai with JWT, where he served as executive creative director for the region.
"My goal is to help build and grow a company that services our clients and all of their possible needs with the highest creative excellence," said Heubach. "Sparks Grove understands the best way to drive value for its clients and for its people, and I am excited to be a part of the forward-thinking organization."
About Sparks Grove
Sparks Grove is a strategy and creative firm that provides marketing, communication, digital and design services. Our uncommon union of strategy and creative solves complex business problems for many of the world's leading brands. A division of global consulting firm, North Highland, Sparks Grove delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges. For more information, please visit our website at sparksgrove.com or follow us on Twitter @sparksgrove or facebook.com/sparksgrove.
About North Highland
North Highland is a global management consulting firm that delivers unique value, big ideas and strategic business capabilities to clients around the world. The firm solves complex business problems for clients in multiple industries through an integrated approach and offers specialty services via its Enfathom, Managed Services, and Sparks Grove divisions, as well as TrueBridge Resources. North Highland is an employee-owned firm that has been named as a Best Firm to Work For every year since 2006 by Consulting Magazine. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit northhighland.com or follow the firm on @northhighland and on facebook.com/northhighland.
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