Sparks Grove Sponsored 2015 User Experience Awards -- Uncovering the Future of Interactive Design

The UX Awards featured notable panelists to provide insight on experience design trends

Nov 19, 2015, 17:08 ET from Sparks Grove

ATLANTA, Nov. 19, 2015 /PRNewswire/ -- Sparks Grove, the experience design division of management consulting firm, North Highland, was the proud platinum sponsor of the 2015 User Experience Awards on November 16, 2015. Held at Parson's The New School for Design in New York City, the event featured notable panelists who provided insight on emerging trends in experience design and their impact today.

Among the panel was Andy Knight, Head of User Experience Design at TIAA-CREF, Scott Wilkinson, Director of User Experience, Strategy and Design at Bank of America/Merrill Lynch, Cliff Sexton, Director of Enterprise User Experience at The Home Depot, Joe Jacobellis, Director of Digital Media at Hospital Corporation of America, and Sparks Grove's Senior Director of User Experience, KC Wolff-Ingham. Learn more about the panelists and their expertise here.

"We brought together a richly experienced and expert panel who are all at the forefront of applying User Centered Design practices at the Enterprise level. By integrating design thinking into their organizations, they have been able to create competitive advantages," said KC Wolff-Ingham, moderator of the UX Awards panel.

The panel covered a range of topics, including: how the design process can adapt to work successfully alongside Agile software development, the role of ethics in design and creating seamless omnichannel customer experiences.

About Sparks Grove

Sparks Grove is the experience design division of North Highland; a global management consulting firm that delivers unique value, relevant big ideas and strategic business capabilities to clients around the world. Sparks Grove provides services across the entire experience chain to transform businesses to more human centered, purpose-driven organizations. Visit us at or connect and engage with us at Twitter, LinkedIn and Facebook.

About the User Experience Awards ("UXies")

The UXies honor the innovators behind the digital products and services that define our world. The UXies inspire technologists to create human-centered products that solve real customer problems based on exceptional case study showcases of outstanding digital product design and user centered design process. The UXies were the first Awards dedicated exclusively to showcasing the best in UX. They are a community-driven Awards for the UX profession, with full transparency in the consensus judging process based on a rotating panel of expert judges, alongside public crowdvoting.

Media Contact: 
Jennifer Marsh 

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SOURCE Sparks Grove