BOSTON, Jan. 13, 2015 /PRNewswire/ -- Spartan Race, the world's premier obstacle race company, announced today that it is partnering with Whole Foods Market, the world's leading natural and organic foods supermarket, on its Spartan Race "Food of the Day" platform in early 2015.
Connecting Spartan's health-focused community with Whole Foods Market's experts on food selection and preparation, Spartan Race's "Food of the Day" will arm Spartan social media followers and email subscribers with in-season, wholesome, weekly food recommendations, including cooking tips and recipes from Whole Foods Market.
"All Spartan racers are keenly aware of the importance of healthy food for fueling intense workouts and sustaining a strong mind and body," said Kenneth Koleyni, Executive Vice President of Strategic Development at Spartan Race. "Knowing that Whole Foods Market not only shares a similar philosophy around promoting healthy eating education but also sells the highest quality natural and organic foods available, we feel that they are the perfect partners to power our 'Food of the Day' platform."
"Whole Foods Market is excited to partner with Spartan Race to provide racers with the freshest, most delicious healthy eating recipes and cooking tips to fuel them with nutritious and nourishing foods and push them across the finish line," said Whole Foods Market Director of Partnerships, Barry Hirsch.
The Spartan Race's "Food of the Day" will reach their robust network of email subscribers and 4.3 million Facebook followers. For additional information or to access Spartan Race's "Food of the Day" powered by Whole Foods Market, please visit Spartan.com and sign up for Spartan Race's email newsletter and/or follow Spartan Race's Facebook page.
About Spartan Race, Inc.
Spartan Race, voted Outside Magazine's Best Obstacle Race, is the world's leading obstacle racing company and the first of its kind to feature timing and global rankings. With over 130 events in 17 countries during 2014 alone, Reebok Spartan Race has made obstacle racing one of the fastest growing sports in the world. The global event series features races at three distances, 3+Mile/20+ Obstacle Sprint, 8+ Mile/25+ Obstacle Super and 13+ Mile/30+ Obstacle Beast, culminating each year in the Spartan World Championship. With competitive Elite heats and Open heats for all fitness levels, Reebok Spartan Race offers something for everyone. The Spartan lifestyle continues its goal of ripping people off their couches and helping them lead happier, healthier, and more productive lives. Log onto http://www.spartan.com for more information, a schedule of events, and to register for a race.
SOURCE Spartan Race