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Spartan Stores Teams Up with NASCAR for Father's Day

Tender Ridge Angus beef hosts fast track NASCAR racing gear giveaway


News provided by

Tender Ridge Angus Beef

Jun 15, 2011, 09:00 ET

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GRAND RAPIDS, Mich., June 15, 2011 /PRNewswire/ -- NASCAR's Ricky Stenhouse Jr., driver of the Tender Ridge Angus beef No. 6 Roush Fenway Racing Ford Mustang, will celebrate Father's Day weekend by racing for the checkered flag with his dad cheering him on. Spartan Stores and Tender Ridge Angus beef are the lead sponsors of the No. 6 car at the NASCAR Nationwide Series race at Michigan International Speedway on June 18.

"Since Ricky started racing 20 years ago, all I've asked for on Father's Day is for him to be in victory lane," said Stenhouse Sr. "We've had some really great Father's Days, and we hope this year in Michigan is another one for the family photo album."

While traveling around the country during race season, the Stenhouse family always finds time for a great steak.

"Our family's Father's Day tradition is to celebrate with a race and tender steaks on the grill," added Stenhouse Jr. "We're excited to have Tender Ridge Angus beef and Spartan Stores as part of our team this weekend. Regardless of how we finish, after the race I can look forward to Dad hanging around the grill, just like every other Father's Day."

Although his son is in the driver's seat on race day, Stenhouse Sr. still grabs the grilling tongs and chooses his favorite steak rub.

"I leave the driving to him so I can man the grill," said Stenhouse Sr.

This Father's Day, the Stenhouses won't be the only family enjoying steaks and exchanging gifts. With each purchase of Tender Ridge Angus beef at Spartan Stores, shoppers have the opportunity to win Ricky Stenhouse Jr. No. 6 racing gear by entering their on-pack racing code at www.TenderRidgeAngus.com.

Tender Ridge Angus beef is reminding shoppers to eat like the racing champ this holiday by sharing Ricky's dad's top three grilling tips:

  • Always use charcoal.
  • Get the grill nice and hot.
  • Slow cook the filets – Dad's favorite cut.

Spartan Stores shoppers and NASCAR fans can follow the race results on the brand's Facebook page: www.Facebook.com/TenderRidgeAngus.

About Tender Ridge Angus Beef

Tender Ridge Angus beef is available at Spartan stores in Michigan including Family Fare Supermarkets, Glen's Markets, Felpausch Food Centers, Harding's Markets, Plumb's Valu-Rite Foods, Leppink's Food Centers and Village Market.

About Spartan Stores

Grand Rapids, Michigan-based Spartan Stores, Inc., (Nasdaq: SPTN) is the nation's eleventh largest grocery distributor with 1.4 million square feet of warehouse, distribution and office space located in Grand Rapids, Michigan. The Company distributes more than 40,000 corporate and national brand products to approximately 370 independent grocery stores in Michigan, Indiana and Ohio, and to our 97 corporate owned stores located in Michigan, including Family Fare Supermarkets, Glen's Markets, D&W Fresh Markets and VG's Food and Pharmacy.

SOURCE Tender Ridge Angus Beef

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