Specialized Design Services Global Market Report 2017

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Jan 12, 2017, 13:45 ET

NEW YORK, Jan. 12, 2017 /PRNewswire/ -- The Specialized design services industry comprises establishments engaged in research and experimental development on a contract, consultancy or outsourced basis in the areas such as biotechnology, physical sciences, engineering sciences, life sciences and social sciences.

The USA was the largest market for the specialized design services industry, accounting for $30 billion or 20% of the market in 2015. This was mainly due to rising demand for corporate design, commercial design and graphic design services from automobile, FMCG and electronics industry. China was the second largest market, accounting for $20 billion or 15% of the market. The UK was the third largest market accounting for $10 billion or 5% of the market. Spain was the lowest of the featured countries in the specialized design services market accounting for 1%. Other countries together represented about 25% of the global market.

Graphic Design Services As A Marketing Tool
Digital graphic design services are being widely used to promote brands and products. They are used to define brands, differentiating the brand from its competitors and eliciting responses more effectively than text. Many companies are posting content with graphic images on social media platforms such as Twitter and Facebook to communicate to their target group. Examples include infographics, and graphic storytelling. According to Content Marketing Institute B2B use of illustrations in content marketing grew from 69% in 2014 to 76% in 2015, thereby indicating an increasing use of graphic design in content marketing.

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