Specialty "Toy of the Year" Nominee Kicks-Off Holidays With Trademark Click-Clack, Bringing Back Unscripted Play For Kids

DARIEN, Conn., Nov. 27, 2013 /PRNewswire/ -- Tegu, industry-sparking inventors of an award-winning magnetic wooden building system, is offering gift options designed to change the way kids play, create and imagine, with a variety of construction sets and accessories.  Nominated by the Toy Industry Association (TIA) for the prestigious 2014 Toy of the Year (TOTY) Award in the Specialty Toy category, Tegu's magnetic wooden blocks come together with their iconic "click-clack" sound, introducing a new spin on a classic toy that offers unmatched building possibilities in durable, safe, and natural materials. Bucking the trend of the "tell me what to do" instruction manual, Tegu encourages the types of unscripted, imaginative play that is now considered to be one of the best forms of learning by many childhood development experts.

"Earlier this year, TIA trends accurately forecasted a return to basic, nostalgic and simple toys. While open-ended play has been at risk for years now, we're hoping to bring it back," said Will Haughey, Co-Founder, Tegu. "There is something magical about watching a child's imagination and creativity unfold; our products are designed to unlock the mind and inspire the types of creative opportunities that parents are struggling to find in toys right now."

To energize the holiday season and encourage gift-givers to take a leap away from a video game-only holiday, Tegu also will introduce the latest member of its family, the Tegu Holiday Elf, capturing the spirit of both the social impact aims of the Company and the holiday season, by giving back.

The Tegu Elf will spread cheer for many of those who are in need of a holiday "S.O.S."  From Black Friday through Dec. 20 via #TeguElf on Facebook, Twitter, Instagram and Pinterest, the Tegu Elf will randomly grant "wishes" requested by consumers – offering goodwill items like a quick dinner fix during the holiday madness (he'll send a gift card to a local restaurant), an afternoon mocha to keep their motors running (a coffee shop gift card will appear at their door), or even help them "pay it forward" by making a donation to a local charity (the Elf will deliver food to a soup kitchen).

Holiday shoppers can visit facebook.com/tegutoys for a variety of #TeguElf holiday promotions, giveaways and discounts.  The Tegu Elf also will be randomly sneaking-in extra Tegu products and surprises to orders fulfilled by Tegu now through Christmas.

Consumers can visit www.tegu.com for more information.  They also can vote for Tegu for a TIA TOTY award in the specialty category at www.toyawards.org.

About Tegu

Tegu was launched in 2009 by founder-brothers Chris and Will Haughey following charitable mission to Honduras.  Since that time, Tegu has inspired the toy market with the introduction of its patent-pending magnetic wooden building system, and, in doing so, the Company has delivered on the brothers' commitment to make a lasting difference in Honduras and its economy. Tegu's product mission is to design heirloom-quality products that unlock the mind and inspire creative experiences that captivate children in safe, natural and innovative ways. Visit www.tegu.com to learn more.

Contact:
Stephanie DiPisa, 646-591-1284
[email protected]
Maria Poulos, 917-821-9990
[email protected]

SOURCE Tegu