Spendology™ Web App Uses Analytics and Psychology to Calculate Personal Budgets

Mar 18, 2013, 07:00 ET from Spendology

WASHINGTON, March 18, 2013 /PRNewswire/ -- Spendology LLC develops web apps that make personal budgeting super easy. Spendology™ currently has over 1500 customers. The new and enhanced Budgetizer 2.0 uses patent-pending technology to enable customers to create a budget in less than 10 minutes. The new app features a user interface that leverages anchoring and adjustment, a psychological heuristic, to make data entry easier. The Spendology™ visual anchoring method eliminates the need to use receipts or past transactions to make a budget.

The Budgetizer 2.0 enables Spendology™ customers to create a personal budget using:

  • SMART algorithms and market research
  • LOCAL estimates of cost of living factors including sales tax and gas prices
  • PERSONAL spending habits

Spendology™ is beta testing a new web app, Spendcast™, short for Spending Forecast. Spendcast™ will combine event planning and budgeting to enable customers to plan and prioritize monthly expenses.

About the Company

Spendology LLC is a software company based in Washington, DC that develops web apps that make personal budgeting super easy. Spendology™ was founded by Keith Alexander Ashe. Mr. Ashe is a graduate of Columbia University and Florida A&M University. He previously worked as a management consultant at Booz Allen Hamilton and the Corporate Executive Board.


Contact: Keith Alexander Ashe, 301-500-8218

SOURCE Spendology