NEW YORK, Sept. 22, 2016 /PRNewswire/ -- Horizon Media, the largest and fastest growing privately held media services agency in the world, is pleased to announced that is has been named Agency of Record (AOR) for Sperry, the creator of the world's first boat shoe. Sperry has appointed Horizon to handle all media planning and activation for the brand with the exception of search and e-commerce. The business will be managed out of the agency's New York headquarters, effective immediately.
"We were impressed with Horizon's inventive mind set and their proven ability to deliver results efficiently across a complex media environment, which made them the clear choice as our agency partner," said Adrienne Mathias, Director of Consumer Marketing, Sperry. "We look forward to working together to further enhance Sperry's positioning in the marketplace and to launch new product offerings."
Horizon Media has been charged with all media planning and activation duties across digital, print, OOH, audio, and television after a formal review. The agency's first work for the brand will be for the Fall 2016 campaign.
"We're thrilled to have been named agency of record for Sperry, which has a long history and loyal brand following," said Peggy McCann, SVP, Managing Director, Horizon Media. "In the coming months, Sperry will be rolling out new products and we're excited to shepherd these new and exciting changes for the brand."
Sperry® was founded in 1935 by avid sailor, inventor and intrepid explorer Paul Sperry, Sperry has inspired Intrepids around the globe to embrace adventure and relish in the journey. Whether it's the world's first and original boat shoe or their sea-worthy apparel, Sperry has the head-to-toe tools needed to embark on all of life's adventures. Sperry is distributed around the world at independent and department stores in North America, Asia, Europe and Latin America, Sperry specialty retail stores and online. Sperry is a division of Wolverine World Wide, Inc. one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.
About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100-year history of the 4As, the marketing industry's leading trade association.
The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $6.5 billion and over 1,400 employees.
For more information, please visit horizonmedia.com.
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SOURCE Horizon Media, Inc.