TORONTO, June 14, 2011 /PRNewswire/ -- NASCAR Team Properties and Spin Master Ltd. have joined forces to connect with, and help build, a new generation of fans for the sport. In a strategic effort to build its merchandising program and to further its reach with the youth demographic, NASCAR has chosen Spin Master to inject excitement, innovation, and fun into its toys and merchandise. As the primary toy licensee, Spin Master's line of products will begin hitting store shelves in 2012.
The multi-year agreement provides Spin Master with exclusive licensing rights for NASCAR branded toy categories including replica vehicles, play sets, action figures, remote control items and much more. Not only will these Spin Master NASCAR items be sold at mass market retailers, but also at online e-commerce sites and specialty retailers nationwide.
"Spin Master is not only one of the largest toy companies in the world, they are renowned for creating innovative products that combine play and technology in an interactive manner rarely seen in the industry," said Blake Davidson, vice president, NASCAR licensing and consumer products and board member of the NASCAR Team Properties. "The NASCAR products that Spin Master will produce will be original and relevant to our sport and will be products that our young fans can connect with in a fun and creative way. We are excited about what really is a new era beginning for NASCAR, and the role Spin Master will play in helping us to reach new NASCAR fans at an early age."
"Spin Master is going to stimulate energy into NASCAR branded toys like never before which will help young fans develop a deeper attachment to our drivers and teams," said Scott Hammonds, vice president of licensing for HGJ Licensing and a member of the NTP board. "This partnership is a great testament to what forming NASCAR Team Properties has meant to the business of NASCAR."
"It's very exciting to be partnering with an iconic brand such as NASCAR," said Craig Sims, VP of Global Licensing at Spin Master. "This partnership will allow us to work hand in hand with the sport. There is so much passion and lots of storytelling opportunities that we can capture and translate to toys. We're looking forward to the amazing long term potential we have with this partnership."
Spin Master's Air Hogs, the largest radio-controlled toy brand in the world, is a sponsoring partner with Jr. Motorsports, and will be the primary sponsor of driver Josh Wise and the #7 Chevrolet car at the Nationwide Series race at Michigan International Speedway this Saturday, June 18.
About Spin Master Ltd.
A multi-category children's entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy's action phenomena and 2010 Boys Toy of the Year winner Bakugan Battle Brawlers™, and award-winning brands Air Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™, Liv™, and Zoobles™. The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs over 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico, Munich, and central Europe. For additional information please visit: www.spinmaster.com.
About NASCAR Team Properties
NASCAR Team Properties is a NASCAR industry managed organization created to promote efficiency and operational structure for the sport's licensed merchandise business. NTP is comprised of NASCAR and participating teams in NASCAR's national race series and is operated under a Board of Directors representing those organizations.
NASCAR Team Properties manages the intellectual property rights for the participating teams and NASCAR in key categories including apparel, die-cast collectables, toys and trackside retail. Since its inception, NTP has signed on renowned companies as licensees for these categories including Motorsports Authentics, Lionel Electric Trains and Spin Master Toys.
The participating teams include: Dale Earnhardt, Inc.; Earnhardt Ganassi Racing with Felix Sabates; Hendrick Motorsports; Joe Gibbs Racing; JR Motorsports; JTG Motorsports; Michael Waltrip Racing; Penske Racing South; Red Bull Racing Team; Richard Childress Racing; Richard Petty Motorsports; Roush Fenway Racing, Stewart-Haas Racing and Wood Brothers Racing.
SOURCE Spin Master Ltd.