Spin Master breaks out Escape Room The Game

TORONTO, Aug. 11, 2016 /PRNewswire/ -- Spin Master Corp. (TSX:TOY), a leading children's entertainment company, and a key player in the Games and Puzzle category, has added a touch of thrill and mystery to its games portfolio with the launch of Escape Room The Game.

Based on the popular international escape room experience, Escape Room The Game asks players to put their problem-solving skills to work and crack the code to win. Taking cues from the real-life version, the game leads players through a series of clues and puzzles as they work to decode a combination before the timer runs out. Speed and smarts are equally important in this game where the Chrono Decoder, an electronic decoder timer device, is the gatekeeper to your exit and the ticking clock that subtracts time for each wrong attempt.

"As escape rooms have become such a global phenomenon, we saw an incredible opportunity to translate that experience into something even more accessible while remaining just as exciting," says Danielle Armbrust, ‎Vice President, Games at Spin Master. "Escape Room The Game isn't just a game, it's a true-to-life experience that we think will remind people that well designed board games are as relevant now as ever."

A timer counts down as players race the clock to crack the three codes to break out of each room in under an hour. With each of the four rooms included in the game – Prison Break, Virus, Nuclear Countdown and Temple of the Aztec – a set of clues direct players to the final four-key combination code that will stop the Chrono Decoder and win the game. Themed expansion packs, slated for January 2017 release, will make it possible for successful escapee A promotional video of the Escape s to find even more new rooms to break out of, with additional themes and licenses. Players can add to the game's ambiance with the Escape Room The Game app, available now on the App Store, to play thematic music and celebrate their escape by sharing a team photo on social media. 

To launch the Escape Room The Game experience, Spin Master recreated a life-size version of one of the game's rooms at GenCon 2016 August 4-7. The Escape Room LIVE Experience: Prison Break was a sold out event that saw board game fans try to beat the clock and escape a maximum security prison. A custom Snapchat filter helped all attendees take part in the fun, while everyone can start their Escape Room experience by following #EscapeRoomGame. A promotional video of the Escape Room LIVE Experience was also produced.

Escape Room The Game is now available at major retailers. MSRP: $39.99 USD. Ages 16+.

For further information:
Tara Tucker
Vice President, Global Marketing Communications
Spin Master Ltd.
[email protected]

About Spin Master

Spin Master is a leading global children's entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer™ Dino, Bakugan Battle Brawlers™, Air Hogs®, and 2015 Toys of The Year, Bunchems and Meccanoid G15. Since 2005, Spin Master has received 63 TIA Toy of The Year (TOTY) nominations with 16 wins across a variety of product categories. Spin Master has been recognized with 12 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. Spin Master is among a limited number of companies that not only develop and produce global entertainment properties, characters and content, but also monetize that content through the creation, sale and licensing of products. To date, Spin Master has produced six television series, including 2007 hit series Bakugan Battle Brawlers and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,000 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Germany, Czech Republic, Sweden, the Netherlands, China, Hong Kong, Japan, and Australia.

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SOURCE Spin Master