Spin Master Sues Crayola for Trademark Infringement

Jun 21, 2010, 08:00 ET from Spin Master Ltd.

TORONTO and LOS ANGELES, June 21 /PRNewswire/ -- North America's third largest toy company, Spin Master Ltd., today announced that it has filed a trademark infringement lawsuit in the United States District Court for the Central District of California against crayon maker Crayola LLC and its intellectual property holding company, Crayola Properties, Inc. Spin Master's "Liv" dolls, which are real teenage girls with trend-setting styles and unique never before seen features, and the accompanying website at www.livworld.com, the first website of its kind to deliver an engaging daily narrative of each doll's life to anyone who's purchased the doll, have been wildly successful in the United States generating tens of millions of dollars in retail sales in a short period of time after its commercial launch in June of 2009 . According to the complaint, Crayola knowingly, willingly and unlawfully is infringing and intends to infringe on Spin Master's well-known "Liv" trademark by introducing its new "Liv Crayola" line of products targeted at young girls in June of this year. Spin Master is seeking damages, attorney's fees, and a permanent injunction barring Crayola from infringing on Spin Master's "Liv" trademark.

"We have worked hard to achieve the extraordinary success of our Liv dolls and accessories, and we will fight vigorously to protect our trademarks from anyone that infringes on them," said Chris Harrs, General Counsel at Spin Master.

About Spin Master Ltd.

A multi-category children's entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy's action phenomena and 2009 Toy of the Year winner Bakugan Battle Brawlers™, 2008 Toy of the Year winner Air Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™, Liv™, and Mighty Beanz™. The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs over 800 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong and Mexico. For additional information please visit: www.spinmaster.com.

SOURCE Spin Master Ltd.