Spin Master Teams Up with Toys'R'Us to Answer the 'Call to Brawl' With Bakugan Battle League

Jul 19, 2010, 15:20 ET from Spin Master Ltd.

TORONTO, July 19 /PRNewswire/ -- Today, Spin Master announced it has teamed up with Toys"R"Us, to bring the first official Bakugan national league to Bakugan brawlers across the country. An exclusive program only at Toys"R"Us, the Bakugan Battle League consists of five monthly league events taking place at 300 Toys"R"Us locations across the U.S. beginning July 24, and culminates in a finale event on November 13. Brawlers interested in taking part can find a list of participating Toys"R"Us stores at www.bakuganbattleleague.com and must bring their own Bakugan Battle Brawlers to participate.

This one of a kind, story-based league was created by Bakugan's game designer in association with Toys"R"Us.  Each of the league's five events are built around an original Bakugan story, and how kids play directly affects how the story unfolds over the course of the league.  Each game point won in league play counts as a vote for what they want to happen next.  Results from participating Toys"R"Us locations across the country will be tallied to determine the winning selection which will lead the next chapter of the story at the following league event.

"With Bakugan now into its third season on Cartoon Network, and with Bakugan Dimensions recently launching online, fans are always looking for new ways to battle and engage with their fellow brawlers," says Mark Sullivan, Executive Vice President of Marketing at Spin Master.  "Bakugan Battle League is a great way for fans to meet up once a month to show off their skills and strategies."

At each event, participants will receive a membership card, league book, an exclusive Special Ability Card, as well as giveaways and chances to win prizes.  Additionally, those who complete the league will receive a certificate to commemorate the event. Children are not required to attend all five events in order to participate, as each event welcomes new and returning players.

Event dates and times:

  • Saturday, July 24: 12 noon – 2pm  
  • Saturday, August 28: 12 noon – 2pm
  • Saturday, September 18: 12 noon – 2pm
  • Saturday, October 9: 12 noon – 2pm
  • FINALE!  Saturday, November 13: 12 noon – 2pm

Kids who can't make it to all of the events, or are unable to visit a participating store, can follow along as the battles unfold at www.bakuganbattleleague.com.

About Bakugan™

The ultimate action toy-meets-trading card game, Bakugan are small colorful balls that spring into powerful monsters when rolled over Bakugan game cards. Offering the perfect combination of collectability, skill, strategy, action and competitive play, kids battle against one another using Bakugan powers, special abilities, and their arsenal of Bakugan Battle Brawlers.

Bakugan has become a hugely successful global franchise driven not just by the success of the award-winning toy, but also with a hit animated TV series on Cartoon Network in the U.S. and Teletoon in Canada, a robust licensing and merchandising program, a video game from Activision across multiple gaming platforms, and a new online game Bakugan Dimensions.

About Spin Master Ltd.

A multi-category children's entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry.  Spin Master is best known for such popular brands as boy's action phenomena and 2009 Toy of the Year winner Bakugan Battle Brawlers™, 2008 Toy of the Year winner Air Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™, Liv™, and Mighty Beanz™. The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties.  Spin Master employs over 800 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong and Mexico.  For additional information please visit: www.spinmaster.com.

SOURCE Spin Master Ltd.