SpineMark Corporation and California Healthcom Group Forge Strategic Partnership to Connect Asian Medical Tourists With SpineMark Centers and U.S. Physicians

SAN DIEGO and LOS ANGELES, Aug. 13, 2013 /PRNewswire/ -- In its continued efforts to develop a global network of spine centers for patients in the U.S. and abroad under a universal standard of are, SpineMark Corporation, a United States-based developer of spine centers of excellence and spine research organizations, and California Healthcom Group, a United States-based developer of cloud-based digital healthcare solutions, have entered into a strategic partnership that links patients in Asia suffering from back pain with leading SpineMark centers of excellence and physician experts.

(Logo: http://photos.prnewswire.com/prnh/20130128/MM49657LOGO)

As part of the agreement, SpineMark will serve as California Healthcom's exclusive spine physician and facility provider. California Healthcom's cloud-based "digital hospital" platform gives patients virtual access to healthcare providers. Patients can correspond with and share their medical records with providers and receive answers and solutions to their medical conditions through the platform's video chat component.

As the exclusive spine physician and facility provider, SpineMark's network of physicians and centers will consult, treat and triage patients. SpineMark will manage the needs of these patients under the company's travel program, helping to grow medical tourism referrals for their sites. International patients continue to view the U.S. as the bastion of cutting-edge, quality-measured, high-tech focused specialty healthcare and want treatment here.

"Medical Tourism is rapidly becoming a new 'payor' in today's healthcare paradigm," says Marcy T. Rogers, President and CEO of SpineMark. "Globally, 1.7 billion people suffer from musculoskeletal pain with back pain as the leading cause of disability. Our partnership with California Healthcom will significantly benefit patients who want American physicians managing their care. Through innovative medical tourism programs and strategic partners like California Healthcom, SpineMark is further validating the U.S.'s global reputation as a leader in healthcare, meeting the growing global demands ofpatientsseeking high quality, comprehensive spine care."

"An increasing number of patients in China and Asia are looking outside of their country for superior medical care. In order to meet this need, we have developed a platform that fosters the growth of the medical tourism industry and creates a standardized experience for both the patient and the provider," says Henry Huang, COO of California Healthcom Group. "By partnering with SpineMark, we will be able to further expand our platform and as a result, increase access and expertise to patients around the globe."

About SpineMark Corporation

SpineMark is the premier global spine service company for the development of Spine Centers of Excellence (COE) and Spine Research Organizations (SRO) in partnership with medical professionals, hospitals and industry medical manufacturers. Linked by IT, guided by evidence based protocols, and held accountable through outcome data collection as well as a proprietary Spine Protocol Management System, SpineMark offers a turnkey solution to align and support the interests of patients, physicians and facilities. www.SpineMark.com

About California Healthcom

California Healthcom Group is a healthcare technology and services company based in Los Angeles, California. The company developed one of the world's first cloud-based digital hospital platforms which connects patients in emerging markets to elite care providers around the world, providing patients in emerging markets access, answers and solutions to their medical condition. In May 2013, the company launched the digital hospital platform in Asia, also referred to as Haoeyou, and have already signed on over 1,000 care providers from U.S., China, Japan, Korea and Taiwan. In the first 60 days, the platform generated over 2,000 inquiries for medical services in the U.S., 100-plus paid consultations to U.S. care providers and 10 patients retaining medical services in the U.S. Leveraging technology and high-touch concierge services, the company has developed a robust medical tourism program that bridges eastern and western gaps. www.haoeyou.com

Media contact: Trace Longo, [email protected]

SOURCE SpineMark Corporation; California Healthcom Group