"Landing a spot on FORTUNE's list shows we're succeeding in our mission to provide the best value in the sky," Spirit President and CEO Ted Christie said. "It's gratifying to have business leaders around the world recognize our Team Members' talent and dedication, the strength and resilience of our business model, and our relentless focus on investing in our Guests."
Spirit's Invest in the Guest initiative was key to making FORTUNE's list for the first time. The airline's Invest in the Guest initiative continues to reimagine every aspect of the carrier's operations with a focus on maximizing passenger comfort and convenience without compromising the airline's trademark low fares. Key initiatives include:
Each year FORTUNE surveys top executives and directors from eligible companies, along with financial analysts, to identify brands that enjoy the strongest reputations within their industries and around the world. FORTUNE collaborated with Korn Ferry to identify, select and rank the companies and uncover the business practices that make these companies both successful and highly regarded.
The annual list measures corporate reputation among the world's largest companies, beginning with a pool of around 1,500 candidates: the 1,000 largest U.S. companies ranked by revenue, along with non-U.S. companies in Fortune's Global 500 database that have revenues of $10 billion or more. This year, FORTUNE surveyed 670 of the world's largest companies by revenue, spanning 52 industries and 30 countries.
*Based on points earned on published fares (excluding sale fares) and optional services using the Free Spirit Credit Card (the "Card"), and includes status qualifying points earned by spending on Spirit and everyday purchases using the Card.
About Spirit Airlines: Spirit Airlines (NYSE: SAVE) is committed to delivering the best value in the sky. We are the leader in providing customizable travel options starting with an unbundled fare. This allows our Guests to pay only for the options they choose — like bags, seat assignments and refreshments — something we call Á La Smarte. We make it possible for our Guests to venture further and discover more than ever before. Our Fit Fleet® is one of the youngest and most fuel-efficient in the U.S. We serve destinations throughout the U.S., Latin America and the Caribbean, and are dedicated to giving back and improving those communities. Come save with us at spirit.com.