DALLAS, Oct. 27, 2015 /PRNewswire/ -- SPM Communications has been named PR agency of record for Colorado-based Boulder Organic Foods, makers of Boulder Organic certified organic, gluten-free and non-GMO verified soups.
SPM, which is ranked in the top 20 independent food and beverage PR firms nationally by O'Dwyer's, will promote the brand as it broadens its distribution to more than 850 select Target stores this month. The soups also are sold nationally in the refrigerated deli section of natural and conventional grocers.
"We are growing our brand rapidly, and our strategic partnership with SPM is part of our plan to solidify our brand position within the expanding fresh, ready-to-eat foods category," said Boulder Organic Foods CEO Greg Powers. "SPM has extensive expertise in this segment and will help us spread our mission to provide customers with 'oh my gosh!' good organic soups with uncompromised nutrition and premium ingredients."
Boulder Organic joins SPM's roster of better-for-you food and restaurant brands that include Van's International Foods, Stubb's Legendary Bar-B-Q, Salata, Newk's Eatery, Pollo Tropical and Bruegger's Bagels.
"Boulder Organic is right in our sweet spot with its approach to cleaner eating, quality ingredients and better nutrition," said SPM founder and President Suzanne Miller. "Adding the soup category to our roster of brands that share this mission provides more opportunities to tell this important food trend story to the media and educate consumers."
About SPM Communications
Founded in 1999, Dallas-based SPM Communications is ranked in the top 20 independent food and beverage specialty PR firms in the U.S. by O'Dwyer's and is expanding with the opening of its Austin office Nov. 1, 2015. SPM represents national and regional restaurant, food, retail and lifestyle brands, and has been featured in The Wall Street Journal for its "No Jerks" policy of mutual respect and trust among clients, team members and company leaders. More information is available at www.spmcommunications.com, www.Facebook.com/spmcommunications and on Twitter and Instagram @spmcomm.
SOURCE SPM Communications