LONDON, November 15, 2016 /PRNewswire/ --
Google SponsoredAds.Partners is a certified partner offering small to medium size businesses cost effective Google products, without any forms of contract. Established in 2008 - Offices in London, Manchester & Florida.
It looks like Google Ad Doctor is testing a new local ads format in the search results and it could be a game changer. What Google Ad Doctor is testing is captured on the website link https://sponsoredads.partners/game-changer-google-ad-doctor-new-local-ads/
You can see they added 3 local paid ad listings above the fold with a map. This new local sponsored ads Google is testing doesn't even look like a sponsored ads. It's very sneaky and blends in very well with the organic search results.
We believe this change is pretty drastic change if it gets released, so we decided to run a click test on the two search results. Below is the click test for the new ad format, on the website - https://sponsoredads.partners/game-changer-google-ad-doctor-new-local-ads/
You can see that with the new local search results, Google Ad Doctor has the local ads at the top of the page and this seems to be receiving the majority of the clicks based on our click test. If this change comes into play, local ads will become super important to any query that serves up these kinds of ads. As we've said over and over, it's a "pay to play" environment with Google.
Here are the click results from the current search result - please visit https://sponsoredads.partners/game-changer-google-ad-doctor-new-local-ads/
Notice with the current search results page we see more clicks on the organic (free) parts of the page.
Now if I was Google and wanted to increase revenues through our paid advertising platform, which search results page would I serve up….?
You bet, it'd be the new one!
My guess is this new search result test will soon become the new norm. Get ready to pay for your visibility in local search.
Google Ad Doctor is managed by SponsoredAds.Partners, and only offered to selected companies, so look out for a call, as they come on a first come first serve basis.
To find out more, visit http://www.sponsoredads.partners
Tom Woodland | [email protected]
SOURCE Google SponsoredAds.Partners