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SPONSR.com Pairs Major Brands With Local Concert Promoters

Using advanced analytics, Grooveshark alumni take alternative monetization to the next level


News provided by

SPONSR.com

Aug 07, 2012, 04:00 ET

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NEW YORK, Aug. 7, 2012 /PRNewswire/ -- SPONSR.com reached a huge milestone, now moving onto the private beta phase of testing. The web-application developed as a joint venture between established artist manager Michael Feinberg and music/tech industry veteran, Paul Geller is now accepting requests for private beta testers at SPONSR.com.

(Logo: http://photos.prnewswire.com/prnh/20120807/NY52641LOGO )

SPONSR.com is a searchable database of independent promoters and concert producers across the globe. The platform organizes and sorts events based on geographic, demographic and psychographic indicators to help brand managers buy sponsorship for events large and small. SPONSR.com takes what was once a cumbersome and labor-intensive boondoggle and turns it into a point-and-click transaction. As musicians rely less and less on revenue from recorded music, they turn to local promoters to finance their careers. SPONSR.com bridges the gap between those promoters and savvy brands that can finance their events. SPONSR.com founder, Paul Geller said of the milestone:

"We believe event sponsorship will be the greatest revenue stream for the average artist over the next 10 years, and SPONSR.com will be the leader in this new platform-based ecosystem."

More about SPONSR
SPONSR helps brands reach their target audience at crucial transaction points. The purchase of event sponsorships used to be cumbersome and labor-intensive. We built SPONSR to act as an online clearinghouse that supports sponsorships catering to a broad range of target audiences based on demographics, psychographics and user-feedback. SPONSR also tracks and transfers sponsorship materials, audits promotion activities and financials, as well as quantitative and qualitative return-on-investment.

More about Paul Geller
Paul Geller is best known as the founder of Republic Promotion Co., formerly, one of the largest underground party promoters in the Southeast, but most recently as a Senior Executive at music streaming startup Grooveshark.com where he helped deploy the service's bleeding-edge ad-serving platform and created the Information Products Team that inspired the BELUGA analytics platform. He was one of the leading members of the "Alternative Monetization" movement within the company.

SOURCE SPONSR.com

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