Sports Betting Tech (SBTech) Announce a New Partnership With Sisley International Ltd Owner and Operator of Betshop, to Launch its Leading Live Betting Product

GIBRALTAR, January 23, 2012 /PRNewswire/ --

Leading sports betting solutions provider, Sports Betting Tech (SBTECH) is partnering with one of the most well-known bookmakers in Europe, Betshop, to offer a complete fully managed live betting solution for Betshop's online and betting shop customers.

"Betshop is an industry veteran and one of the most respected Bookmakers in Europe. We are delighted to provide Betshop with our leading live betting solution that offers more than 7,000 live games per month. Our partnership with Betshop will allow them to benefit from a fully managed live betting solution thus reducing their trading and operational costs significantly," says SBTech CEO Itai Zak. "Not only are we trusted by respected gaming operators and online casino or poker sites, but also by leading bookmakers with an established "real world" presence."

Better offering, lower overheads and better bottom line

Betshop has a large presence of betting shops across Europe and a growing reputation online. With phenomenal margins already generated for other operators, SBTECH's superior live betting product and industry-leading managed services are set to generate significantly higher turnover for Betshop.

"We wanted to improve our existing platform by adding a much wider and richer live betting offering with more events, more bet types, more matches  and, of course, a better bottom line," says Sisley International Ltd Chairman Vasili Xatzinakis. "As a veteran sports book operator we know exactly what it takes to have a successful product. We chose SBTech not only because of their superior live betting offering and the smooth and seamless integration they provide, but also because of their unique understanding of the market and their ability to provide us with fully managed trading and risk management services."

This important deal comes soon after SBTech's strategic partnership with Gaming Media Group to launch Mermaid Bet's Sportsbook on January 2012 in the regulated Danish market and following its entrance into Russia and other eastern European markets through its latest partnership with Red star, a major poker brand in these territories.

About Sports Betting Tech:

Established in 2007, Sports Betting Tech (SBTECH) is a leading provider of interactive sport betting solutions and services to traditional and regulated markets. The complete offering includes an innovative, dynamic and highly customizable suite of turnkey and fully managed online, mobile and offline solutions which push the frontiers of interactive betting."

About Betshop

Established in 1996, Betshop is one of Europe's fastest growing online bookmakers with a large presence of land-based betting shops and Internet access points across Europe.

SOURCE Sports Betting Tech (SBTECH)