Sports Illustrated swimwear model Genevieve Morton joins forces with Game Plan

BOSTON, Aug. 11, 2014 /PRNewswire/ -- Game Plan Holdings, Inc. (GPLH), is pleased to announce the launch of its curator model with Genevieve Morton. Game Plan collaborates with influencers who curate their own combination of products to help their fans achieve their health and fitness goals. Morton will be the first of many talents to work with the company to create nutritional programs that they use and believe in.

In 2010, Genevieve Morton made her debut as the first South African model to feature in the Sports Illustrated Swimsuit Issue and has since appeared in the 2011, 2012, 2013 and 2014 issues. She was also the cover model for the 2011 South African edition of the Swimsuit Issue and was voted South Africa's 'Sexiest Woman of the World 2012' by FHM Readers. 

"My body is my job, so it's really important that I look and feel my best," says Morton. "When I started taking Game Plan products earlier this year I was hooked, so it was important to me to team up with a company I really believed in."

Morton helped create two main programs for Game Plan. The Slim Down program is what she uses to get into her best possible shape before a bikini photo shoot, and includes Shred, Sizzle, Life and Whey protein. Shred is an all-natural 100% herbal fat burner that includes dandelion root to assist with fluid retention. The Maintenance Program consists of LIFE Healthy Living Pack and Focus Food protein bars. LIFE is a daily essential that is high in probiotics and digestion focused, helping your body absorb nutrients.

"Genevieve is a great role model and ambassador for the health and nutrition market," said Game Plan CEO Jamie Dingman. "We are excited to have her join the family and we're looking forward to growing our business together."

For more information on Genevieve's packages go to www.gameplan.com/genevieve

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Rachel Papandrea
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SOURCE Game Plan Holdings, Inc.