SpotMixer Announces Four New Broadcast Stations From Raycom Media, Hearst Television, Northwest Broadcasting and Newport Television

REDWOOD CITY, Calif., Feb. 15, 2011 /PRNewswire/ -- (http://www.myprgenie.com) -- SpotMixer, the leading provider of web-based video creation and distribution services, rolls out new Broadcast TV stations from Raycom Media, Hearst Television, Northwest Broadcasting and Newport Television.

Designed for local ad sales and production teams, SpotMixer.tv (http://www.SpotMixer.tv) provides an easy-to-use online video creation solution that accelerates new business sales for local TV stations and reduces the cost of production. Sales offices ranging from market 10 to market 250 consistently report increased new business close rates when incorporating SpotMixer speculative creative into the sales process. Smaller markets also leverage SpotMixer.tv as an extension of their production team. Using SpotMixer for spec creative and smaller productions increases the overall profitability of production resources.

"Our sales team loved the one-on-one training and the individual follow-up by the SpotMixer trainers. There is so much flexibility with the product. We've used it for brainstorming, for spec spots and for cost-saving. It facilitates the sales team in being true Media Consultants," summarized Wendy Hillan, General Sales Manager, KSBW, a Hearst Television station.

"It didn't take more than a month to start realizing a real return on our SpotMixer investment. Increased close rates alone sold me," explained Pat Stacey, GM of KLTV, a Raycom Media station.

"It doesn't really matter if you use it once a month or everyday, it will pay for itself," explained Cory Bowler, an Account Executive at Raycom Media. "SpotMixer makes closing new business fast and easy. These clients often want to experience creative before they commit and I can't burden our production team with a spec spot request. In most cases, the client purchases and runs the SpotMixer spot. The result is more revenue and saved production resources."

"We're excited to have Raycom Media, Hearst Television, Northwest Broadcasting and Newport Television as Broadcast partners," said John Love, CEO of SpotMixer. "We've been very impressed with not only their close rates, but also the variety of ways that AEs are leveraging SpotMixer for both TV and online media sales. The results are very motivating."

About SpotMixer, Inc.

SpotMixer is the leading provider of web-based video creation and distribution services for businesses and consumers. SpotMixer's easy-to-use video creation platform enables users to create professional videos and distribute them online, on TV or on mobile devices. Designed for Cable and Broadcast, SpotMixer.tv accelerates new business sales and reduces the cost of production. SpotMixer.com is the online video creation and advertising leader for small- and medium-size businesses. One True Media is SpotMixer's award-winning consumer service, with over five million users creating over ten thousand videos a day and sharing them on the web, on DVD and on TV. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance.

SOURCE SpotMixer, Inc.