SAN RAFAEL, Calif., Feb. 26, 2013 /PRNewswire/ -- SpotOn, a leading loyalty and rewards app for consumers, today announced it will launch the first ever Loyal to the Beat campaign at South By Southwest (SXSW) 2013.
"Just like businesses succeed because of loyal customers, musicians thrive because of fans who love them, who can't get enough of them and who welcome them into their lives in a different way," said SpotOn co-founder, Zachary Hyman. "This campaign is about recognizing and rewarding those fans in new and creative ways, and we couldn't be more excited to be doing this."
Throughout the music portion of Austin's annual SXSW festival, members of the SpotOn team will use tablets loaded with the company's loyalty app to "check-in" fans at key events and hang out spaces. These check-ins will come with immediate rewards, ranging from free treats and swag, to bigger rewards, such as tablet devices or meet & greets with prominent musicians.
As part of the campaign, SpotOn is sponsoring After The Gold Rush, an indie show hosted by San Francisco-based Noise Pop and Another Planet Entertainment. The event will feature acts such as Youth Lagoon, Wild Belle and many others.
"Noise Pop exists to celebrate the music we love and share it with other fans like us," said Noise Pop Business Development Coordinator, Chad Heimann. "When we began talking with SpotOn about ways to collaborate on its loyalty campaign, we knew it was a perfect fit."
As part of the sponsorship, SpotOn app users will get VIP entry to the event. Noise Pop will also use SpotOn's technology to keep fans at—or "loyal to"—the event by rewarding app users who check in on-site with a chance to win one of 20 artist meet & greets.
The Loyal to the Beat campaign formally launches on March 10, 2013 in Austin.
SpotOn offers a consumer-facing loyalty platform and a merchant-facing marketing machine. For consumers, SpotOn eliminates the need to carry multiple punch cards with a seamless digital check-in to access rewards and perks. Using SpotOn's tablet-based dashboard, merchants now have an entirely new and simple way to connect with their customers using social, mobile and email marketing. With one click, merchants can learn more about their customers by viewing typical spend and campaign redemption activity. SpotOn was founded in 2011 by serial entrepreneurs with decades of experience helping local businesses increase profits with technology solutions. SpotOn is headquartered in San Rafael, CA, with offices in Chicago, IL. For more information visit www.spoton.com.