NEW YORK, Oct. 27, 2016 /PRNewswire/ -- SPREO is proud to work with International Speedway Corporation ("ISC") and its motorsports entertainment facilities, which include Daytona International Speedway, in offering mapping, wayfinding and location-based services that enhance the guest's mobile event experience.
SPREO's cutting-edge Location Platform enhances ISC's mobile app platform empowering race fans and visitors with step-by-step navigation and the ability to get closer to the on-track action.
"Consumers are more app-focused than ever before and we have to make sure we are exceeding their expectations when it comes to mobile technology," said Craig Tarr, Senior Director, Digital and Interactive, ISC. "Our enhanced mobile app serves as the ultimate event companion allowing guests to get closer to the action they love and enjoy real-time micro location-based services including wayfinding, geofencing notifications, couponing and much more."
ISC is one of the first companies to go live on the new release of SPREO's Location Platform, a next-generation interactive mapping and wayfinding software that is seamlessly integrated with Google Maps.
"SPREO is pleased to have a great partner in the International Speedway Corporation," announced Avi Sacajiu, SPREO CEO and Co-Founder. "The success of the mobile experience with International Speedway Corporation is an important milestone that demonstrates the maturation of SPREO's Location Platform and the value of location based experiences in the sports and entertainment industry. At SPREO, we are dedicated to delivering the best Location Platform technology and providing real-world use cases and applications to wonderful places and their visitors."
SPREO delivers indoor mapping, interactive location and navigation, and location based applications to enterprise clients across retail management, sports and entertainment, healthcare and more. SPREO boasts industry-leading positioning algorithms, cloud platform management, and mobile app software development kits.
SPREO strives to bridge the gap between the digital and the physical worlds -- and connect people to their surroundings in innovative, engaging and useful ways.
SPREO technology works in any large, complex building or campus, and has established credibility and expertise with landmark, award-winning achievements. To learn more, visit us at www.spreo.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/spreos-mapping-wayfinding-and-location-based-services-help-elevate-international-speedway-corporations-guest-experience-300352126.html