Spring Fever Brings Cheer to Retail Industry
Allurez, an online jewelry company showers customers with great savings in time for Mother's Day.
Apr 16, 2015, 04:34 ET
NEW YORK, April 16, 2015 /PRNewswire/ -- According to the U.S. Department of Commerce, consumer spending in March 2015 increased by 1.3 percent compared to the same period in 2014. The onset of Spring has indeed perked up the retail industry following the bleak holiday season. The National Retail Federation (NRF) March sales report also spells good news for online companies like Allurez. According to NRF, non-store retail sales grew 6.6% by in March over the previous year, with a significant portion being garnered by online sales. The NRF attributes this increase on an early Easter, continued consumer confidence backed by job growth and anticipation for summer. April is expected to continue on similar growth trends with consumers receiving their tax refunds and Mother's Day spending.
To take advantage of positive consumer sentiment, Allurez launched its Spring Sale with up to 55% off, ending in April. It's especially timely for consumers looking for an exclusive piece of jewelry for their mother, grandmother or spouse. Mother's Day traditionally ranks fourth in consumer spending after the holidays, back to school and Valentine's Day. The Mother's Day spending survey conducted by NRF in 2014, estimated that the second largest portion of consumer spending was likely to be on jewelry gifts with 3 in 10 shoppers buying their Mother's Day gift online. Similar trends are expected this Mother's Day, drawing from the encouraging figures in March.
Allurez CEO Raphi Mahgerefteh said, "In addition to the spring savings, consumers can look forward to the small design innovations we've done on our website that go a long way to better the shopping experience. For example, if a consumer loves a particular gemstone jewelry setting, but would like to see how it will look with their mother's birthstone, he/she can view the piece in the alternate gemstone by simply selecting from a drop down menu."
Raphi Mahgerefteh adds, "April is also the beginning of jewelry shopping for the peak wedding season. The spring sale has been extended until the end of April so that couples can get started on their summer engagement and wedding jewelry shopping. Our engagement ring and wedding band pages have also been recently redesigned to help ease the process of finding that perfect ring."
With constant design innovations, new trendy jewelry collections, award winning customer service, a mobile responsive site, and more, this young company is set for yet another innovative year.
About Allurez.com:
Allurez is an Inc. 500, innovative retailer and designer of fine jewelry based in New York City. Allurez is a popular and leading online jewelry company that provides a large selection of designer style and custom jewelry for men and women. Allurez is recognized for its extensive range of trendy and traditional, engagement rings, wedding bands, bracelets, necklaces, pendants, earrings, and watches. Designed using the finest metals, conflict-free diamonds, high grade pearls and gemstones, Allurez offers exceptional quality products for customers seeking the finest jewelry available.
For additional information about any of the Allurez products, please see our website at Allurez.com or call 1.800.554.3509 for details.
SOURCE Allurez.com