Spring Grove Funeral Homes Selects Passare to Build Stronger Family Relationships, Streamline Business Operations

SAN FRANCISCO, Nov. 17, 2014 /PRNewswire/ -- Passare, Inc., a trusted and relevant source for End-of-Life planning and management, today announced that Cincinnati-based Spring Grove Funeral Homes has selected the company's End-of-Life Management Platform to run their business operations more efficiently and effectively, in addition to building deeper relationships with families.

Founded in 1845 as a non-profit, nondenominational corporation, Spring Grove Cemetery and Gwen Mooney Funeral Homes today serve approximately 2,000 families annually. Regarded as one of the most successful and professionally-run funeral homes in the country, Spring Grove operates a family of related companies that includes four funeral home locations, in addition to the historic Spring Grove Cemetery and Arboretum, a National Historic Landmark.

According to Gary Freytag—president and chief executive officer of Spring Grove Cemetery and Arboretum—investing in Passare was a natural fit with their customer-focused approach of providing greater transparency, convenience, and simplicity to the service experience. In particular, the independent funeral home praised Passare's online Collaboration Center for its ability to fundamentally change the nature of working relationships with families.

According to feedback from Spring Grove's funeral directors, providing families with the option of entering required data and exploring all of the various choices prior to face-to-face meetings has resulted in more open and productive sessions. In addition to shifting the focus to higher-value discussion topics, funeral directors also reported that the Collaboration Center dramatically reduces any perceived sales pressure since families will often come with their own suggestions without having to be presented with options.

"Passare's Collaboration Center allows us to present all of our options for customization in a much more consumer-friendly way. By managing expectations early in the process, we're able to help put families more at ease and make an inherently uncomfortable process more palatable and less overwhelming," Freytag explained.

Passare's End-of-Life Management Platform enables funeral homes to enhance their "high touch" family services by streamlining planning, preparation, and event management logistics, as well as facilitating difficult end-of-life discussions and decisions. With Passare, independent funeral homes in the company's nationwide network can significantly boost competitiveness by marketing more effectively to and building stronger relationships with the families and communities that they serve.

"Passare's unique set of capabilities has enabled us to transform our business operations and provide a truly differentiated level of service. Our experience so far has exceeded our expectations," added Freytag. "In fact, I see Passare as the missing piece of the puzzle that will enable the death care industry to evolve and keep pace with rising consumer expectations."

ABOUT PASSARE:
Passare, Inc. is the industry's first and most comprehensive End-of-Life management platform. Headquartered in San Francisco, CA, the privately held company leverages technology to transform both the way funeral homes will operate in the 21^st century and the service experience for families. Passare eases the emotional, financial, and logistical burden by guiding families through one of life's most important passages with greater simplicity and peace of mind. For more information, please visit www.passare.com.

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ABOUT THE SPRING GROVE FAMILY OF COMPANIES
Originally established as a non-profit cemetery in 1845 and named a National Historic Landmark in 2007, Spring Grove Cemetery and Arboretum is the second largest in the United States.  Spring Grove now consists of Spring Grove Cemetery, Oak Hill Cemetery and the Gwen Mooney Funeral Homes (4 locations).  Spring Grove is Cincinnati's premier end-of-life provider, serving over 2,000 families annually. For more information, please visit www.springgrove.org.

Passare Contact:         
Renee Maler
Philosophy PR + Marketing
925.968.9495
[email protected]

SOURCE Passare, Inc.

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