Sproutr Welcomes Julie Zaytsev as New Business Development Director

SOLEBURY, Pa., Sept. 23, 2025 /PRNewswire/ -- Sproutr, a leader in end-to-end insurance product, program design and market entry solutions for the insurance industry, proudly announces the appointment of Julie Zaytsev as its new Business Development Director.

With deep experience in building and scaling impactful partnerships across the insurance domain, Julie will be instrumental in building the sales organization positioned to expand Sproutr's client base and advancing its mission to redefine the standards in insurance program design and simplify the process of bringing insurance products to market. Learn more at https://www.sproutr.com

"At Sproutr, we believe success comes from having the ability to structure today's decisions for tomorrow's needs. We call this seeing beyond," said JoAnne Artesani, CEO/Founder at Sproutr. "What excites us about Julie is not just her track record of results, but how she demonstrates Sproutr's values in her approach, each client conversation "leans with yes" and surfaces opportunities for the team to deliver results beyond the ask - values that sit at the heart of Sproutr's approach."

In this role, Julie will lead initiatives to:

• Strengthen relationships with MGAs/delegated authority, carriers, reinsurers, and industry partners.
• Identify and nurture new market opportunities.
• Guide clients in navigating emerging risks and complex regulatory landscapes.
• Uphold Sproutr's promise to meet clients where they are and provide end-to-end design, supported by a team with deep experience from having done the work.

"I am thrilled to join Sproutr at such a pivotal time," said Zaytsev. "The company's commitment to delivering not just ideas, but pragmatic and credible strategies that prioritize underwriting profitability, resonates deeply with me. I look forward to partnering with our clients to create lasting impact."

About Sproutr

Sproutr is an insurance product design & build firm. Moving beyond advisory services, Sproutr exists to support start-up and legacy insurance providers in leading core insurance functions to validate, design, and author new or expanding product launch efforts. Their team has deep experience and credibility in leading underwriting, process, and product design and implementation within Fortune 500 companies and unicorn insurtechs. Choosing Sproutr means gaining the strength and credibility of a multi-disciplinary team that has navigated real industry obstacles. 

For more information, visit www.sproutr.com.

Media Contact:
JoAnne Artesani
[email protected]
215-867-9277

SOURCE Sproutr Holdings LLC