Sproxil, Inc. Announces Commitment to Action at Clinton Global Initiative's 2010 Annual Meeting

Company's Global Health Pledge Aims to Maximize Impact of Medical and Food Donations by Minimizing Illegal Diversions

SOMERVILLE, Mass., Sept. 22 /PRNewswire-USNewswire/ -- Sproxil, Inc., a privately backed company that provides comprehensive anti-counterfeiting strategies for cash-based societies, today announced it will present its Commitment to Action, "Preventing the Diversion of Medical and Food Donations," at the 6th annual meeting of the Clinton Global Initiative (CGI), taking place September 20-23 in New York City. Sproxil's approach focuses on bringing partners together to create additional value. The company intends to work with donor agencies that have already implemented supply-chain based relief programs and are experiencing challenges due to diversion. Sproxil's commitment will be featured at the Technology Plenary on Thursday, September 23, 2010, from 9:00 am until 10:00 am.

Sproxil's initial focus – which aims to positively affect the lives of one million people – will be on programs that deliver drug, medical commodity, and food relief to countries where mobile phone adoption is encouraging. Using its expertise in participatory product tracking – where consumers can use any cell phone to send a free text message with a code found on a product and get a response within a minute indicating whether the product has been diverted or not – the company intends to expand its work with its new anti-diversion commitment in countries with large donation schemes such as India, Nigeria and South Africa. The company has already successfully implemented a similar system for anti-counterfeiting nationwide in Nigeria.

CGI brings together global leaders from all sectors of society to develop and then implement workable solutions to some of the world's most pressing issues. More than 1,000 members will attend, including current and former heads of state, chief executives of corporations, philanthropists, thought leaders, prominent members of the media, and directors of nonprofit organizations. Each member creates a Commitment to Action – a detailed plan for addressing a major global challenge in the areas of Economic Empowerment, Education, Environment & Energy, and Global Health.

"Beginning in 2011, Sproxil will leverage its mobile phone technology to empower patients and beneficiaries to verify that they obtained genuine medication and give donors better tools for remote monitoring and evaluation," said Dr. Ashifi Gogo, CEO of Sproxil, Inc. "Our goal is to have products like Long Lasting Insecticidal Nets (LLINs) bear simple tags that end-users can use to confirm receipt of a donation with a basic cell phone, providing donors with a record that their relief efforts are bringing benefits to the right groups, not being funneled into accounts controlled by corrupt elements or criminals."

Sproxil's existing work has already won a CGI U Outstanding Commitment Award in 2009. Based on its efforts validating medication in Africa so that consumers don't buy fake products (which kill at least 700,000 people a year), the company developed a means of allowing donors to track their donations to help increase transparency at the local level and prevent illegal diversion.

About the Clinton Global Initiative (CGI)

Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI) convenes global leaders to devise and implement innovative solutions to some of the world's most pressing challenges. Since 2005, CGI Annual Meetings have brought together more than 125 current and former heads of state, 15 Nobel Peace Prize laureates, hundreds of leading CEOs, heads of foundations, major philanthropists, directors of the most effective nongovernmental organizations, and prominent members of the media. These CGI members have made more than 1,900 commitments valued at $63 billion, which have already improved the lives of nearly 300 million people in more than 170 countries. The CGI community also includes CGI University (CGI U), a forum to engage college students in global citizenship, MyCommitment.org, an online portal where anybody can make a Commitment to Action, and CGI Lead, which engages a select group of young leaders from business, government, and civil society. For more information, visit www.clintonglobalinitiative.org.

About Sproxil

Sproxil, Inc., a privately backed organization, provides world-class brand protection for emerging markets through software and services that work anywhere there are mobile phones. Simple, easy to use and with no consumer capital investment, Sproxil offers a comprehensive anti-counterfeiting strategy for cash-based societies. Delivering automatic protection, simple labels and robust back-end analytics with its Mobile Product AuthenticationTM (MPA) solution, Sproxil enables consumers to text message an item-unique code for a rapid response that confirms a brand's genuineness. Our solution also helps companies connect directly to their consumers through customized text message responses – such as disease management tips – and ads that specifically target those demographics with known buying behaviors. Learn more at www.sproxil.com.

SOURCE Sproxil Inc.