Sprylogics launches Poynt App for Amazon's Kindle devices

Poynt to benefit from expanded market reach and new relationship with Amazon

TORONTO, Dec. 2, 2013 /PRNewswire/ - Sprylogics International Corp. ("Sprylogics") (TSXV: SPY), a technology provider of local mobile solutions for consumers and businesses is pleased to announce that its award winning consumer App Poynt is now available on Amazon for Kindle devices, furthering its growth potential and reach to millions of new potential users. Current market estimates indicate that Amazon's Kindle accounts for over one third of the global Android tablet market, with significantly higher penetration in North America, making it a world class player with a major user base going well beyond content reading to search, plan, map and share information every day.

Sprylogics has now extended its Poynt App's patented local search technology into Amazon's leading line of Android tablets. Now, Kindle users can enjoy all the local search functions and benefits that have made Poynt a leader in mobile local search, with over 20 million downloads worldwide. Market research firm Strategy Analytics estimated that Amazon will sell 15 Million Kindle Fires by the end of 2013.

"This is an outstanding validation of Kindle's expanded usage patterns, and now Kindle users can reap the full benefits of smartphone functionality to search for local places, people, information and events via the Poynt App," said Marvin Igelman, CEO of Sprylogics. "Amazon has established its Kindle tablet as a main contender and continues to push its competitors with Kindle's high value and functionality. Given the large Kindle market share footprint, which is especially strong in North America, this further expands and strengthens our advertising distribution, and will also benefit our ad partnerships with increased search activity."

As part of this new launch, Amazon has selected Poynt to be featured globally on their Apps store for Kindle and Android, with added exposure including Facebook and Twitter blasts as well as email blasts and blog posts. In addition, Poynt will be part of the coveted Amazon recommendations engine resulting in Poynt appearing as a suggested download when users look for related searches.

To download Poynt for your Kindle or your Android: Click here

About Sprylogics

Sprylogics International Corp. enables telecom operators, messaging and mobile application providers to introduce new revenue streams into their apps by integrating our "Poynt-Enabled" SDK, and unlocking the monetization related to the user's search intent, while increasing loyalty, engagement and usage activity levels. Sprylogics has developed key relationships with leading mobile content and transaction providers that allow it to semantically aggregate and distribute this content by making it searchable via its patented geographical and contextual targeting technology.

Sprylogics also markets Poynt, an award winning, all-in-one mobile search App that has garnered over 20 million downloads. Both products have a common focus on enhancing the mobile user experience, enabling users to do more without leaving the messaging or chat app, and resulting in the monetization capture of search intent via content and transaction services. More about Sprylogics at www.sprylogics.com, or follow @sprylogics on Twitter.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary and Forward-looking Statements - Statements contained in this news release which are not historical facts are forward-looking statements that involve risk, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements.  There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.  All forward-looking statements included in this news release are based on information available to the Company on the date hereof.  Forward-looking statements are subject to known and unknown risks, uncertainties and other factors which could cause actual results of Sprylogics to differ materially from the conclusion, forecast or projection stated in such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to factors referenced in Sprylogics' other continuous disclosure filings which are available at www.sedar.com. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update any forward-looking statements, except as required by applicable securities laws.

SOURCE Sprylogics International Corp.