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Sprylogics signs agreement with Nimbuzz to provide local mobile search across its messaging platform


News provided by

Sprylogics International Corp.

Sep 24, 2013, 08:00 ET

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  • Nimbuzz is a global leader in mobile messaging with over 150 million users

TORONTO, Sept. 24, 2013 /PRNewswire/ - Sprylogics International Corp. ("Sprylogics") (TSXV: SPY), a technology provider of local mobile solutions for consumers and businesses is pleased to announce that it has signed an agreement with Nimbuzz, a global leader in mobile messaging, to integrate its innovative "Poynt-Enabled" solution into Nimbuzz's popular mobile messaging application. This agreement is a key milestone for Sprylogics, as it demonstrates the scalability and attractiveness of its intelligent search-based monetization platform to large mobile applications providers.

Nimbuzz is a cross-platform mobile messaging and entertainment application that enables users to do mobile messaging, voice and video calls, with family and friends on almost any mobile device. With more than 150 million users in more than 200 countries, and with over 210,000 new registrations daily, Nimbuzz has become the ultimate mobile communications platform.

"Poynt-Enabled" is Sprylogics' flagship product for mobile messaging and application providers. It is an easy-to-integrate technology solution that is built on top of its leading-edge semantic search platform. "Poynt-Enabled" is the only solution that provides a breadth of aggregated content, coupled with in-app search and sharing, done seamlessly within the messaging experience.

Sprylogics has key relationships with leading mobile content and transaction providers that allow it to semantically aggregate and distribute this content by making it searchable via its proprietary geographical and contextual targeting technology.

"With this relationship, we are delighted to help Nimbuzz differentiate themselves further in the market", says Marvin Igelman, CEO of Sprylogics. "We know that local search performs up to three times better than display advertising on mobile, because it is much closer to the users' purchasing and decision-making intent. Therefore, this vote of confidence validates our strategy of enabling new monetization options outside of the less performing display advertising methods."

The Nimbuzz Sprylogics integrated offering is currently in a limited beta testing phase, and will be released in October 2013.

About Nimbuzz

Nimbuzz is the free messaging and entertainment app for the connected generation. The multi award-winning Nimbuzz application enables people to enjoy free calls, instant messaging, games, file sharing, and social networking and more using the Internet capabilities of their mobile device. With more than 150 million users and more than 210,000 new registrations per day, Nimbuzz is currently used in more than 200 countries worldwide and is available on thousands of the world's most popular devices across all major platforms such as Android, Symbian, iPhone, iPod touch, Windows Phone, J2ME, as well as Windows and Mac desktop computers. For more information, go to http://blog.nimbuzz.com or follow @nimbuzz on Twitter.

About Sprylogics

Sprylogics International Corp. enables telecom operators and mobile applications providers to introduce new revenue streams into their mobile offerings by integrating contextual content and transaction services that unlock the monetization of consumer search intent, while increasing loyalty, engagement and usage activity levels. Sprylogics also markets Poynt, an award winning all-in-one mobile search App that has garnered over 20 million downloads. Both products have a common focus on enhancing the mobile user experience, enabling users to do more without leaving the messaging or chat app, and resulting in the monetization capture of search intent via content and transaction services. More about Sprylogics at www.sprylogics.com or follow @sprylogics on Twitter.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary and Forward-looking Statements - Statements contained in this news release which are not historical facts are forward-looking statements that involve risk, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements.  There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.  All forward-looking statements included in this news release are based on information available to the Company on the date hereof.  Forward-looking statements are subject to known and unknown risks, uncertainties and other factors which could cause actual results of Sprylogics to differ materially from the conclusion, forecast or projection stated in such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to the date the post-consolidation common shares being trading and factors referenced in Sprylogics' other continuous disclosure filings which are available on SEDAR at www.sedar.com. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update any forward-looking statements, except as required by applicable securities laws.

SOURCE Sprylogics International Corp.

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