Sq1 Named Agency of Record for KinderCare Learning Centers
Subsidiary of Knowledge Universe Education LLC, KinderCare Learning Centers, the nation's largest private provider of early childhood education partners with leading conversion optimization agency Sq1 to strengthen brand awareness
PORTLAND, Ore., Feb. 4, 2015 /PRNewswire/ -- Sq1, The Conversion Optimization Agency™ and originator in data-driven advertising, is proud to announce their newly acquired role as "Media Agency of Record" for KinderCare Learning Centers, part of the Knowledge Universe family of brands. Knowledge Universe Education LLC is the largest private provider of early childhood education and care in the country.
"Our learning programs and children's centers provide a foundation for children to excel at a young age, and in order to grow we needed a new strategy to help us reach the right audience with the most effective messaging," said Derek Root, senior director of Acquisition Marketing for KinderCare. "This past spring, we used Sq1 to take over our paid search accounts. They rebuilt our system to help us track engagement and see which values resonated with families looking for childcare or preschool services."
In order to grow and strengthen KinderCare's brand, Sq1 developed a national paid search campaign to help KinderCare understand their key markets in order to build awareness for their back-to-school campaign. The Sq1 team implemented a media buying process to increase brand awareness through strategic advertising, as well as facilitated an in-depth reporting method to provide detailed results to track effectiveness. Having previously been tasked to initiate strategic brand positioning tactics for Papa Murphy's International, Hi-Tec Sports International, Portland Trail Blazers, Daikin, Choose Energy and InFocus, Sq1 established a solid foundation for its newly announced partnership with KinderCare.
"Our goal leading into KinderCare's back–to-school season was to create a robust account architecture that not only facilitated a strategic media buying process, but streamlined the reporting process to allow for deeper segmentation and actionable insights", said Gabe Winslow, partner at Sq1. "We will continue to grow KinderCare's market awareness into more branding channels as the brand looks to promote its Daily Doses of Wonder campaign, an initiative designed to highlight KinderCare's educational curriculum."
About Knowledge Universe®
Knowledge Universe® believes that the power of education changes lives. Every day more than 169,000 children take their first steps, learn to read and prepare for school through our early childhood and school-age programs. The Knowledge Universe® family includes KinderCare® Learning Centers, CCLC®, Champions®, and Knowledge Beginnings®, where more than 30,000 people help children discover books, music, science, and language in a nurturing environment. To learn more, visit us online at http://www.kueducation.com/us.
About Sq1: The Conversion Optimization Agency™
Sq1, a full-service digital marketing agency and leader in Conversion Optimization, continually engages customers along the entire consumer lifecycle and purchase funnel, using conversion optimization to drive higher sales at a lower cost. Our customer-centric approach applies big data and analytics to every interaction helping their clients maximize customer profitability and optimize customer experiences resulting in predictive modeling. Sq1 has offices in Dallas, Houston and Portland.
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