DALLAS, Jan. 13, 2015 /PRNewswire/ -- Sq1, a full-service digital marketing agency, is pleased to announce today, their selection as digital Agency of Record for the Mexican grill and cantina, On The Border. Sq1 will be responsible for measurably increasing guest counts, as well as leading On The Border's digital plans to grow the business both domestically and potentially internationally.
"We are very proud to be part of the On The Border team, responsible for driving up guest counts with our Sq1 optimization methodology," said Ernie Capobianco, Sq1 CEO. "Over the years, On The Border has shown tremendous growth and we are very excited to work with such a strong brand to digitally enhance their business strategy and drive results."
In order to increase attendance at over 150 restaurant locations, Sq1 will lead a wide array of digital and promotional initiatives strategized from the results of consumer data analytics. By analyzing current customer insights and interactions, Sq1 will develop a unique strategy plan on driving traffic. Sq1 has previously led successful large-scale digital campaigns to increase consumer interaction and interest with several high-profile clients in the restaurant, food and sports marketing industry including: Papa Murphy's, Wonderful Pistachios and The Portland Trail Blazers.
About Sq1: The Conversion Optimization Agency™
Sq1 continually engages customers along the entire consumer lifecycle and purchase funnel, using conversion optimization to drive higher sales at a lower cost. Our customer-centric approach applies data and analytics to every interaction helping our clients maximize customer profitability and optimize customer experiences. Designed to adapt with our clients' ever-changing consumer base, we take the guesswork out of marketing. We are a privately-held corporation headquartered in Dallas with additional offices in Houston and Portland.