Square One Agency Adds Beth Tillotson to Head B2B Practice Group

- Industry veteran to bring senior marketing leadership; oversee branding and new business initiatives -

Jun 24, 2010, 10:45 ET from Square One Agency

DALLAS, June 24 /PRNewswire/ -- Square One Agency, a Dallas-based data-centric branding agency specializing in shopper marketing and business-to-business clients, has announced the addition of Beth Tillotson as Group Account Director of the company's B2B practice group. With a notable background in B2B, retail and promotional communication, Tillotson will lead strategy for an impressive client roster that includes companies in respective industries spanning from consumer package goods to construction & building products, offering key insights to help build brand awareness and perception, identify purchase drivers and new business development, among other campaign-specific deliverables.

Tillotson brings to Square One considerable experience from both the client and agency sides of the business to her current role, having led a variety of national and regional accounts for leading B2B clients. Consequently, she has an exceptional range of strategic brand and marketing communications proficiencies, coupled with a unique understanding of brand positioning, strategic planning and senior account management. Her arrival ensures a strong focus on successfully achieving business objectives for B2B clients through strategic leadership, consultation and overall impactful execution.

"In my short time here at Square One, our team has continued to successfully implement business and some consumer-facing tactics through integrated programs using traditional and new media efforts to achieve noteworthy campaign results for our clients," said Tillotson.  "Top quality account service is demanded not only within the B2B team, but the agency as a whole. We have built an impressive client roster of industry-leading organizations, and the fact that the agency has maintained long-lasting accounts serves as a testament to this philosophy."

For one of the team's biggest clients, Tillotson led strategy to effectively reposition the brand within their particular industry category through detailed brand analysis and integrated marketing programs.

"Square One ensures an agency environment that embodies a winning methodology among our team members in order to foster creativity and forward thinking, which is directly reflected in our account work," said Ernie Capobianco, CEO and president for Square One. "Team additions such as Beth reiterate our commitment to excellence and although she leads the B2B practice group, her presence is felt throughout our agency."

About Square One Agency

Founded in 1995, Dallas-based Square One Agency is an insights driven branding agency specializing in shopper marketing and business-to-business clients. For more information, please visit www.sq1agency.com.

Bambo Adeshiyan

m strategies inc.

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SOURCE Square One Agency