Square One Agency Records Best Fiscal Year to-Date With Digital Revolution

DALLAS, May 18 /PRNewswire/ -- As droves of advertising and marketing agencies grapple with how to adapt in the new digital environment in the advertising industry, Dallas-based Square One, an insights driven branding agency specializing in shopper marketing and business-to-business clients, continues to thrive, recording one of its best fiscal years to-date. Identifying and embracing the immediate implications of new interactive technologies, the agency remains a thought leader and innovator in the space through its unrelenting dedication to digital and online advertising tactics.  The agency, now in its 15th year of service, has transitioned from a conventional firm to a more technology-focused outfit, attributing over 50 percent of its total billings to online shopper marketing and interactive accounts.

Square One has garnered three new account wins during the first quarter of 2010 because of its new digital strategy, and currently has iPad and iPhone advertising applications under development for select clients to reach mobile consumers.  Recent digital successes include online gaming platforms for Dr Pepper and Butterball Turkey; website revitalization for T.D. Jakes, internationally recognized entrepreneur and chief pastor of the Potter's House and Sapporo Beer out of Japan.

Key to driving its new digital advertising and marketing efforts, Square One strategically restructured its leadership team, adding Judge Graham as partner and Chief Experience Officer. With more than a decade of online/offline marketing experience, Graham leads Square One's creative and interactive departments, overseeing his teams to blend creative, strategic, media and technical considerations into compelling campaigns that resonate and engage. Prior to joining Square One, Graham co-founded digital agency Rassai Interactive, which was recognized as Fort Worth Small Business of the Year during his tenure. Graham also remains the youngest ever recipient of the COMDEX Small Business Leader of the Year Award.

"Our vision is quite simple – surround the consumer with relevant brand messaging and experiences throughout all channels.  Fortunately, our agency's brain trust is equipped with the digital know-how and experience that has led our interactive shift, with multi-channel marketing strategy essentially a component in all of our clients' programs," said Ernie Capobianco, CEO and partner of Square One. "It is evident that in order to not only maintain, but remain successful in today's current advertising climate, agencies must employ interactive marketing methods to effectively deliver relevant messaging to today's consumers.  We're certain that our recent client successes are indicative of our commitment to the marriage of new, relevant technologies and innovative advertising strategy."

With new technological advancements such as the newly released iPad 3g shaping advertising strategy, many traditional agencies are being forced to adjust their business models to meet the digital needs of clients, partners and key audiences alike. Not only have the iPad and other devices shaped social interactions, but have also become key marketing tools as advertisers align themselves with opportunities to directly engage consumers.  Due to lack of adoption of said emerging media practices, partnered with the ill-effects of the current economic downturn, the number of traditional advertising-related terminations and agency closings has reached unprecedented levels. According to the 2010 Advertising Age Agency Report, U.S. advertising/marketing services firms cut 58,400 jobs (7.9%) in 2009.

About Square One Agency

Founded in 1995, Dallas-based Square One Agency is an insights driven branding agency specializing in shopper marketing and business-to-business clients. For more information, please visit www.sq1agency.com.

SOURCE Square One Agency