Square One Agency Supports Digital Initiatives With Key Hires

DALLAS, May 26 /PRNewswire/ -- Square One Agency, a Dallas-based insights driven agency specializing in digital, shopper marketing and branding, has announced the addition of several team members across management and other leadership verticals in effort to leverage its digital and technology-driven advertising strategy. With the successful revision of its digital arm during the past year, Square One has positioned itself as an industry leader in emerging advertising and marketing practices.

Leading the emerging media charge is Judge Graham, newly hired partner and chief experience officer for Square One. With more than a decade of online/offline marketing experience, Graham heads Square One's creative and interactive departments, blending creative, strategic, media and technical considerations into compelling campaigns that resonate and engage target audiences and influencers. Prior to joining Square One, Graham co-founded digital agency Rassai Interactive, which was recognized as Fort Worth Small Business of the Year. Graham is also the youngest recipient of the COMDEX Small Business Leader of the Year Award.

"In effort to become, and to be regularly recognized as a digital giant in the advertising realm, it was essential that we augment our management teams with the required proficiencies to maintain our technology and online-focused efforts," said Ernie Capobianco, CEO and president for Square One. "The addition of Judge, in tandem with our additional hires, has proven to be imperative to Square One; not only have our clients responded positively to our emerging techniques, but client customers, strategic partners and media contacts as well."

In addition to Graham, Danny Oncina was brought in as digital engagement manager to complement Square One's transition to an emerging media advertising source. Oncina brings to the agency a well-versed, strategic web development marketing background, as well as relevant experiences in all phases of the systems development life cycle (SDLC) and high level social media related practices. He's also driven search engine optimization (SEO), search engine marketing (SEM) and pay-per-click (PPC) tactics for clients including JCPenny, Horchow and Red Envelop.

Also new to the digital team is Ryan Huber, serving as interaction director. In this capacity, Huber performs both user experience and technical strategy deliverables, focusing on engineering effective solutions to communication challenges. For clients, ranging from Bud Light and Mountain Dew to American Airlines and Pizza Hut, Huber demonstrates a keen insight into consumer behavior and an intuition for developing successful digital solutions.

As interactive media planner, Lauren Burns assists the Square One digital team with the execution of both traditional and interactive advertising campaigns. With an in depth knowledge of search engine marketing and online planning tools, Burns' planning experience entails work with leading brands including Greyhound, Joe's Crab Shack, Weight Watchers Yogurt and The Galleria Dallas.

Through the previously highlighted team additions, and the accompanying digital expertise, Square One continues to be referenced as an advertising leader in the emerging technology landscape.  The agency recognizes the value of technological use in advertising, and employs inventive strategy that remains relevant to its respective client roster and customers.

About Square One Agency

Founded in 1995, Dallas-based Square One Agency is an insights driven agency specializing in digital, shopper marketing and branding. For more information, please visit www.sq1agency.com.

SOURCE Square One Agency