SquareTrade Announces Warranty with Guaranteed Buyback for iPad 2

Mar 14, 2011, 11:00 ET from SquareTrade

SAN FRANCISCO, March 14, 2011 /PRNewswire/ -- SquareTrade announced today that their popular iPad Warranty will include a free TechForward Guaranteed Buyback Plan, valued at $39.99. The SquareTrade iPad Warranty, already the #1 warranty offering drops/spills coverage for the iPad, now offers protection against upgrade envy as well.

The buyback plan provides users with up to 50% of the full original price of the iPad when they decide they want to upgrade to a new tablet. The amount the customer receives back changes depending on when they return their iPad 2 - from 50% for the first six months, to 40% for months 6-12, 30% for months 12-18, and 20% for months 18-24.

With rampant speculation that a major iPad 3 revision will arrive this Fall, prospective iPad 2 owners may hesitate to buy, because they don't want to later regret the decision to not wait for the iPad 3. SquareTrade's iPad Warranty plus buyback gives these customers the confidence to buy an iPad 2 now, knowing that if an iPad 3 does come early, they can easily trade in their iPad 2 for half of their purchase price back.

"SquareTrade's new iPad warranty gives customers a great way to hedge against the risk of both iPad failure and the fear of having an outdated device in 6 months' time." notes Steve Abernethy, CEO of SquareTrade. "While other retailers charge over $300 for a combination of warranty and buyback, SquareTrade and TechForward have teamed up to offer both for just $96."

"SquareTrade's initiative to give customers a Guaranteed Buyback Plan along with their iPad 2 warranty shows how much they care about their customers," said Jade Van Doren, CEO of TechForward. "A user with a SquareTrade warranty + buyback can feel confident knowing that they've made the right choice to buy an iPad 2 now, regardless of whether or not an iPad 3 arrives in September."

SquareTrade iPad warranties with TechForward Guaranteed Buyback can be purchased from http://www.squaretrade.com/ipad.

About TechForward

TechForward gives customers the flexibility to upgrade their computers and electronics more affordably, easily, and responsibly. Their Guaranteed Buyback® product takes the uncertainty out of upgrading by guaranteeing future trade-in values for devices at the point and time of sale, by making the trade-in process easy, and by reusing or recycling returned devices. TechForward was the first to market in 2006 with this innovative product for consumer electronics. TechForward, Inc. is a privately-held company based in Los Angeles.

About SquareTrade

Founded in 1999, SquareTrade offers warranties that make sense, with fair prices, no-pressure sales, and no-hassle service. It offers consumers an alternative to other overpriced and under-serviced warranties at a price point that is 40% less on average. The company boasts millions of customers who have consistently rated the warranty service 5-star reviews. SquareTrade is the winner of the 2011 Stevie Award for best eCommerce Customer Service, named one of PC Magazine's Top 100 Websites of 2010, and awarded BizRate's Circle of Excellence for 2010. SquareTrade is privately held and headquartered in San Francisco. For more information, go to www.squaretrade.com.

SOURCE SquareTrade