ST GEORGE, Utah, Feb. 26, 2021 /PRNewswire/ -- Colorectal cancer is crappy. As the nation's second deadliest form of cancer, it kills thousands every year. During National Colorectal Cancer Awareness Month, Squatty Potty has a simple way for you to get tested all while having limited edition beer and a toilet stool shipped to your house. Just send them your poop.
The unusual ask is part of the clever "Give a Crap Challenge" hatched by the Colon Cancer Foundation, Squatty Potty and DuClaw Brewing Company with help from CraftShack and Everlywell. The ultimate goal is to raise money to assist the Colon Cancer Foundation in providing 10,000 colorectal cancer screenings to underserved communities in 2021.
"We're trading beer for poop…." participants of the promotion will get exclusive access to the limited edition DuClaw Sour Me Unicorn Farts sour ale, a Squatty Potty and an at home colon cancer screening kit from Everlywell. The toilet stool company has had viral marketing success in the past with their ice cream-pooping unicorn. Those videos have received over 300 million views and are 'changing the way America poops.'
"As silly as it seems, your poop could help save your life" said Bernie Kropfelder, CEO of Squatty Potty. "So why not get some free things while better understanding your health?"
Signups open on March 3rd and close March 7th. People can go to www.GiveACrapChallenge.com to participate and find out more details on the program.
"This is us, arms in the air shouting from the rooftops that this is a deadly disease that effects not just older people," said Cindy Bourassi, president of the Colon Cancer Foundation. "The fight against this deadly disease is serious……and sometimes, the best way to engage people is with a little humor!"
About Squatty Potty, LLC Founded in 2011, Squatty Potty, LLC is a consumer products company whose product lines consist of toilet stools, sprays and other bathroom accessories. Its flagship product, the Squatty Potty stool, is designed to help users assume the squatting position while using the bathroom, delivering fast, complete elimination with comfort and ease. In 2014, the Company was featured on ABC's hit TV show Shark Tank, and became the second most successful company in the history of the show. In 2015, the Company launched a wildly successful marketing campaign featuring a viral YouTube video that has garnered over 140 million views to date and won the 2016 Webby Award. Currently Squatty Potty products are sold in over 4,000 retail locations globally including Bed, Bath & Beyond, Walmart and Target.