Squeeze Fresh Lemonade Fun Into Summer with Sunkist Take A Stand® Program

SHERMAN OAKS, Calif., July 18, 2012 /PRNewswire/ -- The award-winning Sunkist Take A Stand® campaign is back this summer with an exciting twist! Starting now, Sunkist Growers will encourage families across the country to host a fresh lemonade sale to raise money for a charity close to their hearts with help from free online tools and new special edition stands.

(Photo: http://photos.prnewswire.com/prnh/20120718/LA42085)

Online tools to prepare for a lemonade sale such as DIY lemonade stand instructions, poster, recipes, and pricing tracker are available for a free download at www.sunkist.com/TakeAStand. And because sometimes it's just more fun to have an "official" lemonade stand for selling, Sunkist is releasing new, limited edition 2012 stands that will spark creativity and help kids personalize their charitable giving efforts. The freshly redesigned stands are one-piece, easy to assemble and each comes with a festive lemonade-themed sticker sheet. Kids can color the stickers with markers, add extra drawings and messages that highlight their personal cause and ultimately create a one-of-a-kind masterpiece, sure to grab the attention of the neighborhood.

According to Giving USA, an annual report on American philanthropy, for the second year in a row, charitable giving barely grew, rising by just 0.9 percent in 2011. In an effort to boost interest in fundraising for good causes, Sunkist will give away ten lemonade stands a week from July 18, 2012 through August 28, 2012. Fans can enter to win by visiting www.Facebook.com/Sunkist and submitting the charity they would like to support.

"Old fashioned fresh lemonade sales are fun and a proven way to encourage philanthropy amongst kids," said Claire Smith, Director of Corporate Communications for Sunkist Growers. "Even during these tough economic times, we are continually inspired by families who reach out to us year-round looking for age-appropriate tools so their kids can give back and help others by selling fresh lemonade."

Consumer research shows that lemonade made from scratch with fresh-squeezed lemons is preferred as it's perceived as nutritious and has better flavor*. Sunkist offers recipe booklets featuring its signature Old-Fashioned lemonade recipe and multiple delicious variations including Orange Lemonade, Lemon-Limeade and Blueberry Lemon Spritzer. These thirst-quenching recipes and more are available at www.sunkist.com/takeastand/recipes.

*Source: Horizon Research 2008

Since 2004, the Sunkist Take A Stand program has inspired more than 65,000 kids from every state in the U.S. and every province in Canada to sign up to "take a stand" for charity. Open to budding philanthropists ages 7-12, the campaign has raised an estimated $3 million dollars for charity over the past nine years, one glass of fresh Sunkist® lemonade at a time.

About Sunkist Growers, Inc.

Sunkist is a cooperative of family farms since 1893. Steadfast to its commitment to provide quality fresh fruit, Sunkist is one of the world's oldest and largest citrus marketing cooperatives, packing millions of cartons of fruit each year.  For more information about Sunkist, visit www.sunkist.com. Follow Sunkist on Twitter, Facebook, You Tube, and Pinterest. Sunkist and Design and Take A Stand are registered trademarks of ©2012 Sunkist Growers, Inc. All Rights Reserved.

CONTACT
Jennifer Reza or Sarah Stanley
MSLGROUP
(310) 461-0383

SOURCE Sunkist Growers, Inc.