LOS ANGELES, Sept. 9, 2019 /PRNewswire/ -- SRAX, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company, today announces it has entered into new partnerships with major consumer packaged goods (CPG) brands to launch BIG Rewards™, a new feature of SRAX's consumer-managed data marketplace, BIGtoken. BIG Rewards™ enables marketers to engage BIGtoken's nearly 16 million users to participate in brand research and exclusive offers, effectively expanding BIGtoken's commercial capabilities, and solving data problems across the digital marketing and advertising industry.
Through BIG Rewards™, U.S. BIGtoken users will have the ability to earn bonus points for participating in exclusive promotions with specific brands and retailers, and for taking part in brand research. Users can participate by first completing a short survey about a brand, retailer, or product; they can then scan their receipts for related product purchases to earn bonus BIGtoken points. BIG Rewards™ not only provides users with the opportunity to benefit from discounts on their everyday purchases, it also enables users to get paid immediately on those earnings.
"This initiative represents one of many ways we can provide BIGtoken offerings beyond data targeting," says Kristoffer Nelson, COO of SRAX and co-founder of BIGtoken. "BIG Rewards™ addresses the need for brand research during a time when consumers' behavior towards brands are in constant flux. BIGtoken is quickly becoming a one-stop shop, enabling brands to utilize the BIG platform for research and build digital media campaigns around deep insights."
"This commercial expansion will be extremely valuable in the shopper marketing space especially as data regulation continues to grow," says George Stella, Vice President of SRAX Shopper, SRAX's shopper marketing vertical. "Increased data regulation will make it challenging for media partners to activate against the current state of data. BIG Rewards™ allows brands to position themselves as advocates for their customers' privacy. It also enables the brands to create future-proof insights while driving verified purchases of products at their retail locations."
SRAX, Inc. (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX's technology unlocks data to reveal brands' core consumers and their characteristics across marketing channels. Monetizing its data sets, SRAX is growing multiple recurring revenue streams through its various platforms. Through the BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data thereby offering everyone in the Internet ecosystem choice, transparency, and compensation. SRAX's tools deliver a digital competitive advantage for brands in the CPG, automotive, investor relations, luxury, and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.
BIGtoken, built by SRAX (NASDAQ: SRAX), is a consumer data management and distribution system. BIG is the first consumer-managed data marketplace where people can own and earn from their data. Through a transparent platform and consumer reward systems, BIG offers consumers choice, transparency, and compensation for their data. Participating consumers earn rewards, and developers are able to build pro-consumer online experiences on top of the BIG platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. For more information on BIGtoken, visit www.bigtoken.com.
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