LOS ANGELES, July 20, 2017 /PRNewswire/ -- SRAX (NASDAQ: SRAX), an advertising technology company providing the tools to automate digital marketers and content owners' campaigns across digital channels, today announced the release of a new guide: People-Based Advertising: How to Get Bigger Results by Targeting the Most Precise Audience. The guide is available to download by signing up at: http://go.srax.com/people-ad-guide.
SRAX's guide provides the knowledge and information to invest in people-based advertising, which leverages a range of customer and user data to identify and reach people in the advertising ecosystem.
"Connecting with each consumer individually, across devices, platforms and publishers is critically important in today's digital advertising marketplace," said SRAX's CEO and Chairman Christopher Miglino. "Our People-Based Advertising guide is designed to inform and inspire brands and agencies to unlock the ultimate level of cross-device targeting precision."
SRAX's People-Based Advertising guide covers the following for digital marketers and content owners:
- Why people-based advertising should be part of your strategy
- 5 ways people-based advertising will boost your business and your brand
- How people-based advertising with first-party data works
- What you'll need to turnaround your targeting strategy
To download SRAX's People-Based advertising guide, visit and sign-up at: http://go.srax.com/people-ad-guide.
SRAX (NASDAQ: SRAX) is an advertising technology company providing the tools to automate digital marketers and content owners' campaigns across digital channels. SRAX's tools amplify performance and maximize profits for brands in the healthcare, CPG, automotive, wellness and lifestyle verticals through an omnichannel approach that integrates all aspects of the marketing experience into one platform. The company's machine-learning technology identifies brands' core consumers and their characteristics discovering new and measurable opportunities to target, reach and monetize audiences driving online and offline sales lift. For more information on how SRAX delivers a digital competitive advantage to surpass today's marketing challenges, visit www.srax.com.
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CONTACT: Steve Stratz
Relevanz Public Relations for SRAX