LOS ANGELES, Aug. 5, 2019 /PRNewswire/ -- SRAX (NASDAQ: SRAX), a digital marketing and consumer data management technology company, today announces users now have the ability to import their data from Facebook automatically into the BIGtoken platform, allowing each user to increase the value of that information for third-party marketers while increasing their earning opportunities. By integrating historical data, consumers are able to provide the full picture of their digital identity and advertisers can benefit from a more robust data set. Facebook is the first social media platform from which BIGtoken will enable users to import data from, beginning now, with an additional 24 platforms to follow throughout 2019, including Amazon and Twitter.
"Worldwide, there are over 2.38 billion monthly active Facebook users and, for the first time, BIGtoken is giving these users an opportunity to earn from the data they've created," said Kristoffer Nelson, COO at SRAX and co-founder of BIGtoken. "For the first time ever, SRAX is enabling these users to leverage their Facebook data to their own benefit. By cooperating with consumers on the use of their data, marketers and media buyers will be able to view a more accurate picture of the consumer and benefit from a higher quality data set. Currently over 50 percent of media ad spend is wasted on incorrect data. SRAX benefits marketers by helping them allocate budgets accurately while rewarding consumers for sharing verified data and controlling the data that is shared."
BIG continues to revolutionize advertising and data management for both consumers and advertisers all over the world. BIG rewards consumers for participating in the sales of their digital data, in turn, generating high-quality data for advertisers that will pay a premium to have access to better, consumer-verified information for their campaigns.
SRAX (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX's technology unlocks data to reveal brands core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIGtoken, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data thereby providing everyone in the Internet ecosystem choice, transparency, and compensation. SRAX's tools deliver a digital competitive advantage for brands in the CPG, automotive, investor relations, luxury, and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.
BIGtoken, built by SRAX (NASDAQ: SRAX), is a consumer data management and distribution system. BIG is the first consumer managed data marketplace where people can own and earn from their data. Through a transparent blockchain platform and consumer reward systems, BIG provides consumers choice, transparency and compensation for their data. Participating consumers earn rewards, and developers are able to build pro-consumer online experiences on top of the BIG platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. For more information on BIGtoken, visit www.bigtoken.com.
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