SRS and Visteon Collaborate on the Development of In-Car Entertainment Systems

SRS TruVolume, WOW HD, TruSurround HD and CS Auto Work Together to Provide a Remarkable Multimedia Experience

Jan 07, 2010, 08:00 ET from SRS Labs, Inc.

SANTA ANA, Calif., Jan. 7 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that it will support Visteon Corporation, a key designer and supplier of in-car entertainment systems to the world's leading car manufacturers, in initiating advanced development to provide automotive manufacturers with additional SRS audio solution upgrade options including SRS TruVolume(TM), WOW HD(TM), TruSurround HD(TM) and CircleSurround Automotive(TM) (CS Auto). These solutions are intended to provide the best possible multimedia experience based upon the cabin size of the car and speaker placement.

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"We are thrilled to be expanding our relationship with Visteon and to have the opportunity to bring the remarkably rich SRS audio experience to car owners across the globe," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "Through the thoughtful implementation of one or more of these advanced audio solutions, users will immediately enjoy an unmatched multimedia experience complete with our state-of-the-art audio technologies that eliminate volume spikes, deliver remarkable depth and clarity from compressed music files, and truly immerse the listener in a natural surround sound experience from a broad range of encoded content."

SRS Audio Solution options for new Visteon Head Units and Amplifiers include:

  • SRS TruVolume is an advanced, intelligent volume control solution that eliminates the irritating volume fluctuations from a wide range of multimedia content including DVDs, CDs, satellite radio, HD radio, terrestrial radio, navigation instructions and video games, resulting in a more enjoyable and level audio experience. TruVolume analyzes, controls and maintains comfortable volume levels by utilizing principles determined by SRS Labs' extensive study of psychoacoustics - the science of how humans perceive and process sound.
  • SRS CS Auto is the industry's only audio decoding solution to produce surround sound from any audio source. Applying this solution, Visteon could have the capability to calibrate the audio experience and compensate for speakers packaged in sub-optimal locations, such as those mounted low in side door panels. As a result, CS Auto transforms any automobile into a "home theater on wheels."
  • SRS TruSurround HD is a robust audio solution that provides a remarkably enhanced listening experience by processing up to 6.1 audio channels for playback over a car's speakers system, delivering deep, rich bass response, crystal clear dialog for better intelligibility of vocals, and definition control for maximum high-frequency clarity. TruSurround HD virtualizes multichannel content, creating "phantom" speakers that appear to extend all around the listener, producing an amazingly realistic and immersive surround sound experience. Meanwhile, mono or stereo content is seamlessly converted into an expansive three-dimensional sound field.
  • SRS WOW HD restores a more natural-sounding audio experience. Heavily compressed files are optimized to provide immersive 3D audio, improved bass, greater high-frequency clarity and elevated sound.

"Whether you're driving down the block or across the county, the experience of a premium entertainment system is one aspect of the journey that resonates with both drivers and passengers alike," said Tim Yerdon, director, global innovation, design and advanced electronics for Visteon. "Visteon market research has validated high consumer acceptance and demand for improved in-vehicle multimedia experiences. We are looking forward to this collaboration with SRS Labs to further develop several of these solutions in an effort to make a great in-car audio experience even better."

SRS Labs is the de facto standard for audio post-processing in consumer electronic applications. Visteon and SRS Labs will develop automotive audio systems that leverage this consumer electronics expertise and demonstrate audio systems that offer an exceptional in vehicle listening experience.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.

About Visteon

Visteon Corporation is a global automotive supplier that designs, engineers and manufactures innovative climate, interior, electronic and lighting products for vehicle manufacturers, and also provides a range of products and services to aftermarket customers. With corporate offices in Van Buren Township, Mich. (U.S.); Shanghai, China; and Chelmsford, UK; the company has facilities in 26 countries and employs approximately 30,000 people. For more information, visit www.visteon.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.


    SRS Labs, Inc. Contact:                   Investor Relations Contact:
    Michael Bingham, PR Manager               Matt Glover, Liolios Group, Inc.
    949-442-5582                              949-574-3860
    michaelb@srslabs.com                      info@liolios.com
    Twitter: @SRSLabs


SOURCE SRS Labs, Inc.



RELATED LINKS

http://www.srslabs.com


http://www.visteon.com