SRS MyVolume Adaptor Wins HardwareGeeks.com's Editors Choice Award

SANTA ANA, Calif., Feb. 2 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that the new SRS MyVolume™ Adaptor, which was introduced at CES 2010, has been awarded HardwareGeeks.com prestigious 5-Star Editors Choice Award.

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"The MyVolume Adaptors have only been on the market for a month and to receive an Editors Choice Award from such a highly regarded tech blog is pretty humbling," said Allen H. Gharapetian. "We designed and brought the MyVolume Adaptors to market to nip volume fluctuations in the bud. HardwareGeeks' glowing review and 5-Star Editors Choice Award is not only proof that the MyVolume Adaptor works the way a volume leveling solution should, it is a testament that its built-in TruVolume™ technology is the end-all solution for annoying volume fluctuations."

The MyVolume Adaptor, powered by SRS TruVolume, is a small hardware device that typically plugs in between the content source (such as a Cable box or Satellite receiver) and TV to effectively monitor the source device's audio and intelligently adjust the volume to eliminate any noticeable fluctuations. The adaptor can be easily installed and stored out-of-sight behind any TV to maintain a streamlined appearance. In order to cater to all regional markets, the MyVolume Adaptor is currently available in RCA (analog) and HDMI (digital) models.

During his MyVolume Adaptor review, Editor-in-Chief, Michael Reyese wrote, "I immediately noticed the difference in the sound. It sounded more natural and more appealing to my ears. When a commercial came on that I have experience with as being extremely loud (local cable commercial) I began to cheer when it didn't sound as if I just raised the volume on my television to the max."

The advanced SRS TruVolume volume leveling technology solution is currently available as a built-in feature in more than 3,500 new Flat Panel TV and Soundbar models worldwide from leading technology brands such as Samsung and VIZIO. The MyVolume Adaptor is designed to provide the same performance for older TVs and other CE devices that do not feature TruVolume as a built-in volume leveling technology.  

In a recent MarketTools third party survey, nine out of 10 TV viewers in North America had noticed volume fluctuations when watching television and 89 percent of them indicated that they find the volume fluctuations annoying. Several other recent studies have confirmed that annoying volume fluctuations are universally noticed and disdained by TV viewers worldwide. In addition, the U.S. Senate is currently considering legislation known as the C.A.L.M. Act, which is designed to help establish universal volume level standards for U.S. broadcast and cable companies, and will in turn be enforced by the FCC. While the end result is believed to be a more consistent audio experience on a single channel or network, the act is unable to control the oft-violent volume spikes as experienced while switching from channel to channel for example, which is where SRS TruVolume is critical.

SRS TruVolume provides listeners with a consistently comfortable volume level, thus enabling a more enjoyable entertainment experience. TruVolume incorporates advanced multi-band analysis that simulates how people perceive volume shifts, as well as discrimination technology that can identify appropriate points for action. As a result, TruVolume eliminates annoying side effects that plagued previous volume leveling solutions, operating unobtrusively and effectively. Listeners simply set the volume to their preferred listening level, sit back and relax.

The MyVolume Adaptors are currently available at a limited time purchase price of $49.99 (RCA) and $99.99 (HDMI) directly from SRS Labs at www.srslabs.com/store. Additionally, from now until February 28th, HardwareGeeks.com will be holding a contest where their readers and SRS Labs Facebook fans can enter to win one of five HDMI MyVolume Adaptors. HardwareGeeks will choose five winners on February 28th. Please visit HardwareGeeks.com for details on how to enter.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics.  Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management.  While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC.  SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

SOURCE SRS Labs