SRS Premium Voice Sets New Quality Standard for PC-Based VoIP Phone Calls

SANTA ANA, Calif., Jan. 5 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today, the addition of SRS Premium Voice(TM), the company's latest innovative voice solution, which provides superior voice communications quality and intelligibility during both audio-only and video conferencing VoIP calls on a PC at both ends of the call, across laptop speakers, desktop speakers, headphones and within a wide variety of noisy environments.

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The modern tech-savvy consumer has embraced the PC as the communication epicenter of the digital lifestyle, and beyond music, movie, email and instant messenger, such individuals use their computers for audible communication. Free services such as Skype, MSN Live Messenger, GoogleTalk or Apple iChat have made it simple and straightforward to verbally and, often visually, communicate with friends, family and colleagues from across the globe. Meanwhile, the growing popularity of, and technical expectations for these types of video/voice applications has sparked the need for solutions such as SRS Premium Voice in order to provide crystal clear voice transmissions and help prevent the loss of meaningful information between parties.

"The telephone completely revolutionized the way the world communicates, it has bound us together, and made it possible for both personal and professional relationships to flourish in ways that were never before possible. It is difficult to quantify the power and significance of clearly hearing another human beings voice," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "This same passion exists today, and SRS Premium Voice does helps take it to the next level by bringing a remarkably higher quality experience to the next great communication platform, the PC. We are thrilled to provide users everywhere with the opportunity to enjoy PC-based VoIP calls that are clear, loud and natural, no matter the environment that you find yourself in."

Today's mobile digital lifestyle requires greater flexibility, as we often can't control the ambient noise levels of our current location. Therefore, to address this fundamental fact, no matter if you're in a coffee shop, airport, hotel lobby, office or at home, SRS Premium Voice was designed to intelligently reduce the ambient noise surrounding the caller, so those on the call can be heard more clearly. Utilizing advanced patented technologies, Premium Voice detects the noise level within the user's current environment and:

• Sharpens the spoken voice
• Enhances the volume gain overall
• Improves intelligibility of in-bound caller

As the leading PC audio expert, SRS Labs recognizes that, since every computer is uniquely designed to achieve specific objectives that may or may not be audio related, SRS Premium Voice requires to be highly adaptable, intuitive and simple to use. As a result, OEM's can custom-tune and optimize Premium Voice for a wide variety of PC designs, microphone arrays, as well as speaker and headphone configurations.

It order to maintain SRS' high standard for excellence, Premium Voice will be available to consumers as a pre-tuned/pre-installed feature on various PC, and will not be available for direct download.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

    SRS Labs, Inc. Contact:        Investor Relations Contact:
    Michael Bingham, PR Manager    Matt Glover, Liolios Group, Inc.
    949-442-5582                   949-574-3860
    [email protected]           [email protected]
    Twitter: @SRSLabs

SOURCE SRS Labs